BRANDING

Published on June 14th, 2009 | by drkkr

6

COLORS


I chased rainbows as a kid and colors always fascinate me…and this article is a reflection of my color test in face book. I rarely participate in any personality test; since colors excite me…i took this test only to be colored in RED… (Though Black and Blue are my favorites). Hey, this world is very colorful and you look around countries, flags, sports teams, politics, beliefs, brands, people and dreams are of different shades of color. We are programmed to notice colors and it has the power to influence our moods. Colors influence emotions and that is why Brands also try to reflect their personality through colors. Visual appeal is so very important in this competitive world. When i sip a black carbonated drink called COKE, RED is what i could imagine and when i see an YELLOW – M it makes me hungry and urges me to go to a McDonald’s…and the sight of GREEN refreshes me with a STARBUCKS coffee and BLUE makes me to sign in to my face book. Let us explore the meaning of colors and I have illustrated the brands that reflect the meaning…

These colors symbolize the brands because colors are vital and it communicates and helps the consumer to recall the brand faster, but choosing a color for the brand is a tough task. Color association is one of the fundamental principles in brand building. Each color evokes a particular feeling towards a brand. Choice of colors depends on various factors. (I keep researching on this area and prove my thoughts on various forums). Most of the brands choose two colors and at times three colors to represent their brand and I have illustrated the brands and their color associations, but there are a few rare brands like Google and eBay adopting a multi colored approach.

The Big question is: What color to choose for your brand… it depends on lot of aspects but the simple and straight ones are… 1. What color suits your brand personality? 2. What industry you belong to? 3. Who is your target audience? 4. What color does your competitor portray? 5. Culture… Culture also plays a major role with colors…White is a color of peace and pure in Europe but death in Chinese culture and yellow is sacred to Chinese, but yellow signifies sorrow in Greece and jealousy in France. Purple represents death in Brazil. In North America green is typically associated with jealousy. Although color is a soft science the influence and impact it can create is significant. It really doesn’t matter what your favorite color is. Blue won’t sell food; Color choices are important. Color attracts attention influences the memory and it also stimulates. (Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Source: CCICOLOR – Institute for Color Research.)

While the deliberate use of ‘colors to please’ has greatly enhanced various fields of work , the way colors affect our daily lives in their subtle but ever-present manner makes for some fascinating observation. All said and done, colors, as mundane as they may seem, exercise a considerable influence on our perception of ourselves and the world around us. So color yourself beautiful and the world takes on a different hue! Let me not chase rainbows to admire the multi colors let me Google….

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6 Responses to COLORS

  1. venkatesh says:

    Very Colorful……

  2. Director says:

    That was a very informative article. Thank you, sir, for posting this.

  3. karthick says:

    That’s an interesting post indeed!!!!

    An English Scientists by name Sir Isaac Newton in the 16th century would have hardly thought that there would be a blog post 5 centuries later on what he discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color is comprised of a single wavelength and cannot be separated any further into other colors. Since I have an eye on color I shall add a few of my insights to the topic of what Dr. ram has added. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. Warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

    Color of Branding -Great Post keep “M” coming

  4. drkkr says:

    Thank You , happy to learn some more on colors.

  5. Dmx says:

    I like your posts

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