BRANDING

Published on July 13th, 2012 | by drkkr

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Engage Social Media

What was I doing before Social media came into existence, maybe I used the virtual mode purely for communicating or for searching. In India, even today the connectivity is not great but has improved far from what it was ten years ago. Browsing during that time was like buying things from a ration shop.

We need to go to the browsing centres, make friends with the owner of the shop and play musical chairs to get your cabin and pray for the connectivity, inspite of the fact that internet explorer keeps getting refreshed. For sure Indian’s are trained towards the art of waiting. Right from the milk that you need to procure from a milk vendor,   the darshan you  get in a temple, to get a simple haircut in a barber shop to watching a movie to browsing, Indians have the patience to wait…! We always loved the theory of queuing; Kerala mastered and practices religiously the queuing theory even today.

We are now witnessing the broad band boom, internet getting bigger and bigger and the way social Media’s influence our lives on a day to day basis is breath-taking.  In turn we have lost the patience to an extent we can’t wait few seconds even the computer to switch on. We have turned into an instant generation.

A few interesting take outs for social media statistics in 2012:

Facebook Statistics 2012:

310 Million Daily unique Facebook visitors

If face book is a country, it is the third largest country after China and India

17 hours and 33 Minutes is spent on face book in a week

An average Facebook user has 130 friends and likes 80 pages

56% of consumer say that they are more likely recommend a brand after becoming a fan

Each week on Facebook more than 3.5 billion pieces of content are shared

Twitter Statistics 2012:

119 Million Tweets per Day.

34% of marketers have generated leads using Twitter

55% of Twitter users access the platform via their mobile

General Social Media Statistics 2012:

30% of B2B marketers are spending million of dollars each year on social media marketing

Nearly 30% of these users are not tracking the impact of this marketing

20% of Google searches each day have never been searched for before

Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush

71% of the people in developed countries are online, only 21% of those in developing countries have access so far

Value of Social Media users:

75% are more likely to be heavy spenders on music

47% are more likely to be heavy spenders on clothing, shoes and accessories

26% are more likely to give their opinion on politics and current events

44% are more likely to give an opinion on television programs

 On your Marks :

With all the above statistics, one thing that is glaring is Brands can’t ignore social Media; they need to embrace social media and strategize interesting ways to engage the customers.  Facebook is undoubtedly the darling of the masses, but there are other mediums available in social media. Identify the need and formulate social Media Strategies. Social Media is a must to your brands growth and social media is an integral part of any marketing strategy. Ensure you do it veracious;

♥ Content is the King, have the right content in place

♥ Engage your customers in interesting manner.

♥ Interact with you customer

♥ Evolve with the trend,

♥ Be Focused and cease the opportunities

The opportunities are huge, are you ready to refresh your brand with some fresh air.

Share your thoughts on some of the brands who have used social medium in an interesting way and have achieved what they have aimed at.

 

 

 

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