BRANDING Switzerland

Published on November 9th, 2011 | by drkkr

22

Made in Swiss

When we think of Swiss what comes to our mind  instantly the delicious chocolates, the white fluffy snow, beautiful mountains,interesting weather, all in one Swiss knives, Swiss banks and the stylish watches and of course for its elegant hospitality and  holidaying. .

 

Switzerland is reputed to be one of the most beautiful,trustworthy and the richest countries of the world. Interestingly i would have quizzed 100 people about the capital of swiss, some of them blinked, some said Zurich, some others Geneva but none of them said Bern as its capital.But all of them got the names of the Swiss brands right.

 

This is a small country when you take the entire size of the country but have left a lasting impact in the world with their Brands. It is a fantastic country and any one who goes to the country gets sandwiched between its beauty and climate.

 

 

This small country has created world class Brands : To name a few…Nescafe, UBS, Zurich, Rolex, Rado, Tissot,TAG Heur, Omega,Credit Susiee,  Lindt, Nestle,Sunrise,Die Post, Coop, Davidoff, Swatch, Novartis NVS, Victorinox,  and Longines , the list goes on.

 

Swiss Brand brings a vibe to the consumers. Made in Swiss always stands for high quality, precision, reliability , luxury and   high priced.
My Simple question is…
How is that a small country like Swiss can create so many world class brands ?

 

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22 Responses to Made in Swiss

  1. kevin says:

    The banking system in swiss provide enough funds to promote their top brands . I guess this is where our money is indirectly invested by the swiss account holders of India .

  2. Komal Davey says:

    SWISS itself stands strong as a brand…!! Anybody and everybody wants to be there once in their lifetime, So are their brand which again makes everybody to think MUST HAVE thingy…. Small yet Beautiful place indeed.. Good one sir 🙂

  3. SWEATHA.S says:

    Switzerland, which comes under the European Union, a small sparsely populated country which has been relegated to the top-most position in the world, in terms of BRAND IMAGE.

    Populated by a very hard-working and innovative people, whose ranks have moved with the popularity of the products that they have managed to design to perfection and marketed worldwide. The name SWISS spells QUALITY, ACCURACY and PERFECTION in design.

    Their commitment to quality has been well accepted and appreciated the world over. above all this, a government that has been extraordinarily liberal towards the inflow of foreign funds both authentic and un-authentic, have propelled the economy to dizzing heights. A very comfortable and fluid economy has initiated a tremendous growth in industry and exports, which are largely funded by low-interest and sometimes nil-interest loans from the government.

    Major brands of world class watches have their origins in the insignificant villages in and around BERN, in cosmic proportions. Rolex, Fabreleube, Rado, Longines are some of the brands that rule the world market in watches even this day. The lip-smacking taste of Swiss chocolates are best described and true when we say “you just can’t stop with one”.

    Even a cursery visit to any town or city in Switzerland, would give an impression of a very friendly country, that is marked by their genuine concern to please and an almost native agressiveness in their pursuit of perfection, which is a way-of-life for every swiss-born !

  4. Subhash Kathiravan. S says:

    Even though SWISS is a small country their dedication and interest in creating the brands are large…….also they create each brands in a different style which makes each and everyone like a lot…..and mainly because of this it becomes a WORLD CLASS BRAND TOO…so here SWISS proves it…!!!

  5. DEEPTI NAIR says:

    SWISS which is recognized as the richest country in the world by the means of per capita GDP has the highest wealth per adult,largest account balances,highest concentration of financial service provider,leading insurance exporter,highest concentration of skilled workers,liberal government who always focusses on making up laws benefiting the companies around swiss…just imagine a country which is very small n has so much of economic power n who had excelled in its country image, creating so many world class brands is a way easy task.:-)

  6. Khyati.R.Patel says:

    Swiss is a small and beautiful country with no natural resources and of the first European nations to become industrialized.It is a snow clad country with agriculture contributing to only 10% of the economy. Their growth majorly depends on service and industrial production contributing to 50 % and 40 %
    respectively to the economic growth.
    Their strenuous effort and urge for growth has made it a birth place of no. world renowned brands.
    The factors contributing to their growth is they played with their strengths , thought they lacked natural resources that was filled with their hospitality and industrial growth.
    Their literacy rate is 100% and the imports are app. equal to their exports.Thus by playing with their strengths they have become a birth place of no. of world renowned brands.

  7. SUNDEEP.P says:

    It all started as ii world war started were Swiss was neutral and this encouraged Germans to invest their wealth there.Its the beginning ,then they developed their banking sector they say “we don’t fight” so ur money is safe.Like that more investments came to Swiss. So they have a group of people with a lot of money who visit the country to let the money here. so they need expensive hotels and restaurants, expensive sky resorts, expensive watches and pocket knife. Like this they started to develop their country,which lead to develop many brands.Then we will think why is that people still invest there as the WW got over even then why?yes swiss is having their tax exemption that’s Tax Haven were corporate taxes are very less,so many MNC came and invested there.So by these reasons they had a good economic base and this made to bring up new and more brands ,its not only that just building a brand but they maintain the brands with quality .This is how SMALL COUNTRY CAME UP WITH BIG BRANDS

  8. THENAPPAN says:

    swiss is a country that clearly understands the value of branding. In fact, Switzerland’s Federal Department of Foreign Affairs (FDFA) publishes a comprehensive corporate identity manual for Brand Switzerland because “a focused and strong brand definition is necessary for successful positioning in the international market.” The FDFA sees Switzerland’s values and character as moving from the present characteristics, “reliable, precise, exclusive, rich, beautiful, and neutral,” to the future characteristics, “trustworthy, premium quality, and authentic.”
    Switzerland’s reputation for high quality, precision and design is legendary, so it follows that the perception of Swiss brands and products is strongly positive and stands as a world class brand till date .

  9. Thenappan.k says:

    Swiss is a country that clearly understands the value of branding. In fact, Switzerland’s Federal Department of Foreign Affairs (FDFA) publishes a comprehensive corporate identity manual for Brand Switzerland because “a focused and strong brand definition is necessary for successful positioning in the international market.” The FDFA sees Switzerland’s values and character as moving from the present characteristics, “reliable, precise, exclusive, rich, beautiful, and neutral,” to the future characteristics, “trustworthy, premium quality, and authentic.”Switzerland’s reputation for high quality, precision and design is legendary, so it follows that the perception of Swiss brands and products is strongly positive.

  10. Theanappan .k says:

    swiss is a country which clearly understands the value of branding .in fact ,Switzerland s FDFA publishes a comprehensive corporate identity manual for brand swiss because ” a focused and a strong brand definitely is necessary for successful positioning in the international market “. swiss moves forward focusing reliable,precise ,neutral, to the future characteristics of quality focus .”switzerland reputation for high quality ,precision and design is legendary ,so it follows that the perception of swiss brands and products is strongly positive.

  11. Vyshnavi Tharini.V says:

    Swiss as a country that has big stake in big brands,Switzerland will undoubtedly work hard to keep it that way.” Respondents from 66 countries strongly associated swiss products with high quality ,reliability and luxury.An international comparisons of goods and services saw Switzerland ranked highest of 12 countries ,including Japan,Germany, and US (” swiss brands still stands for quality”) . However ,customers rated swiss products poorly when it came to “price competitiveness”and ” innovation” but inspite of all this swiss brand has always been the key players in “CREATING BRANDS”.This way a country which is so small In size had gained great attention in the world market due to the following qualities: strong creators of loyal brand,which is rich,beautiful ,exclusive provided with the supporting qualities like trustworthy and authentic which makes swiss brand to stand unique as a world class market winners til date.
    Another reason for the power of
    the Swiss brand is that so many
    different things associated with
    Switzerland share a common set of
    values. When you visit the country,
    and experience “Swissness”, it makes
    sense that it can produce great
    brands.

  12. Vyshnavi Tharini.V says:

    Swiss as a country that has big stake in big brands,Switzerland will undoubtedly work hard to keep it that way.” Respondents from 66 countries strongly associated swiss products with high quality ,reliability and luxury.An international comparisons of goods and services saw Switzerland ranked highest of 12 countries ,including Japan,Germany, and US (” swiss brands still stands for quality”) . However ,customers rated swiss products poorly when it came to “price competitiveness”and ” innovation” but inspite of all this swiss brand has always been the key players in “CREATING BRANDS”.This way a country which is so small In size had gained great attention in the world market due to the following qualities: strong creators of loyal brand,which is rich,beautiful ,exclusive provided with the supporting qualities like trustworthy and authentic which makes swiss brand to stand unique as a world class market winners til date.

  13. Vyshnavi Tharini.V says:

    Swiss as a country that has big stake in big brands,Switzerland will undoubtedly work hard to keep it that way.” Respondents from 66 countries strongly associated swiss products with high quality ,reliability and luxury.An international comparisons of goods and services saw Switzerland ranked highest of 12 countries (” swiss brands still stands for quality”) . However ,customers rated swiss products poorly when it came to “price competitiveness”and ” innovation” but inspite of all this swiss products has always been the key players in “CREATING BRANDS”.This way a country which is so small In size had gained great attention in the world market due to the following qualities: strong creators of loyal brand,which is rich,beautiful ,exclusive provided with the supporting qualities like trustworthy and authentic which makes swiss brand to stand unique as a world class market winners til date.

  14. Vyshnavi Tharini.V says:

    Another reason for the power of
    the Swiss brand is that so many
    different things associated with
    Switzerland share a common set of
    values. When you visit the country,
    and experience “Swissness”, it makes
    sense that it can produce great
    brands

  15. jayamala.v.patil says:

    Swiss products and services enjoy an excellent reputation worldwide. In comparative terms, no other
    countryʹs products are perceived so favorably. They are considered to be particularly reliable, of high
    value and luxurious, and are therefore also associated with a correspondingly higher price – but less so with innovative energy and trend orientation.

    The images of Swiss products and products from benchmark countries such as Germany, the USA and
    Japan have changed only slightly since 1991; all in all, assessments reveal a faintly positive trend. In
    this comparison, German products as a whole are only marginally less well assessed than Swiss ones.
    In comparison with Japan, Switzerland is ahead in terms of top achievements; when it comes to inno‐
    vation, however, the Swiss are thought to be less capable. The USA is only mid‐table in this compari‐
    son, whereas China lags far behind in terms of product quality and is only able to score on the price
    axis.

    As regards industries, Switzerland primarily stands for chocolate and cheese, as well as for watches
    and banks. Conversely, the Swiss pharmaceutical and machine‐building industries only mean some‐
    thing to people who are more familiar with Switzerland as an economic center. Fashion and IT are
    hardly ever associated with Switzerland.

  16. Anjali Chandran says:

    Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment, a highly skilled labor force, and a per capita GDP larger than that of the big Western European economies. The Swiss in recent years have brought their economic practices largely into conformity with the EU’s to enhance their international competitiveness. Switzerland remains a safe haven for investors, because it has maintained a degree of bank secrecy and has kept up the franc’s long-term external value. Reflecting the anemic economic conditions of Europe, GDP growth dropped in 2001 to about 0.8%, to 0.2% in 2002, and to -0.3% in 2003, with a small rise to 1.8% in 2004-05. Even so, unemployment has remained at less than half the EU average…

  17. Thenappan K. says:

    Unlike other countries, the govt. of Switzerland helps in promoting these brands. In India for a company like Levis, it is upto them to market their own brands. but the companies like Tissot ,etc. come under one common brand called “SWISS”. This policy helps to increase the country’s GDP. It is not just Switzerland, but also Scotland is country known for its branded alcohols. Switzerland and other similar countries like Scotland(alcohol), Japan(electronics), China(electronics), etc., have been very successful in utilizing their limited resources in the most useful ways, hence they have developed their own brand names.

  18. Vyshnavi Tharini .V says:

    Swiss as a country that has big stake in big brands, Switzerland will undoubtedly work hard to keep it that way.” Respondents from 6 countries strongly associated swiss products with high
    quality ,reliability and luxury.An international comparisons of goods and services saw Switzerland ranked highest of 12 countries , (” swiss brands still stands for quality”) . However ,customers rated swiss products poorly when it came to “price competitiveness”and ” innovation” but inspite of all this swiss products has always been the key players in “CREATING BRANDS”. This way a country which is so small In size had gained great attention in the world market due to the following qualities: strong creators of loyal brand,which is rich,beautiful ,exclusive provided with the supporting qualities like trustworthy and authentic which makes swiss brand to stand unique as a world class market winners til date. Another reason for the power of the Swiss brand is that so many different things associated with Switzerland share a common set of values. When you visit the country, and experience “Swissness” , it makes sense that it can produce great brands.

  19. Thenappan K. says:

    Unlike other countries, the govt. of Switzerland helps in promoting these brands. In India for a company like Levis, it is upto them to market their own brands. but the companies like Tissot ,etc. come under one common brand called “SWISS”. This policy helps to increase the country’s GDP. It is not just Switzerland, but also Scotland is country known for its branded alcohols. Switzerland and other similar countries like Scotland(alcohol), Japan(electronics), China(electronics), etc., have been very successful in utilizing their limited resources in the most useful ways, hence they have developed their own brand names.

  20. Vyshnavi Tharini .V says:

    Swiss as a country that has big stake in big brands, Switzerland will undoubtedly work hard to keep it that way.” Respondents from 6 countries strongly associated swiss products with high
    quality ,reliability and luxury.An international comparisons of goods and services saw Switzerland ranked highest of 12 countries , (” swiss brands still stands for quality”) . However ,customers rated swiss products poorly when it came to “price competitiveness”and ” innovation” but inspite of all this swiss products has always been the key players in “CREATING BRANDS”. This way a country which is so small In size had gained great attention in the world market due to
    the following qualities: strong creators of loyal brand,which is rich,beautiful ,exclusive provided
    with the supporting qualities like trustworthy and authentic which makes swiss brand to stand unique as a world class market winners til date. Another reason for the power of the Swiss brand is that so many different things associated with Switzerland share a common set of values. When you visit the country, and experience “Swissness” , it makes sense that it can produce great brands.

  21. SREEJITH C VARMA says:

    Because of politically stable country (from decades even in W W this country was neutral), good companies invested huge money during early industrialization.

  22. uma maheshwari says:

    Switzerland’s reputation for high quality, precision and design is legendary, so it follows that the perception of Swiss brands and products is strongly positive. According to swissinfo.ch, “Respondents from 66 countries strongly associated Swiss products with high quality, reliability and luxury. The Federal Department of Foreign Affairs (FDFA) sees Switzerland’s values and character as moving from the present characteristics, “reliable, precise, exclusive, rich, beautiful, and neutral,” to the future characteristics, “trustworthy, premium quality, and authentic
    Thus the Swiss products stand for top quality at higher prices, but not for luxury and creates world class brands.

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