BRANDING

Published on May 7th, 2014 | by drkkr

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SELFIE:

I recently was going through the pictures in my kid’s iPad and i was surprised it had lot of pictures of him taken by himself in different angles, light, colours and so on. When i grew up, may be my Generation spent more time in front of the mirror and with the friends, but now people spend more time (no,lot more time) on their mobile. In this mobile and internet space, every day we get to see a trendy strategy taking us by surprise. Hope every one  remembers  why this kolaveri di and the Ganganam style, both of it took the world by a storm.

ellen_selfie_oscars 

Two days back: All of us are quite charged about Oscars, but this time Oscars is known by the selfie… yes, Ellen’s oscars selfie is the most retweeted ever. The picture is forwarded over 3 million times on twitter, this happened to be the most re-tweeted message of all time. While we may sniff about triviality and self-promotion and a culture of narcissism. This phenomenon may continue to puzzle some, to those who have grown up with the camera phone, the selfie is a means of communication like email or phone calls.

A picture taken of yourself that is planned to be uploaded to Facebook, Myspace or any other sort of social networking website. You can usually see the person’s arm holding out the camera in which case you can clearly tell that this person does not have any friends to take pictures of them so they resort to Myspace to find internet friends and post pictures of themselves, taken by themselves. A selfie is usually accompanied by a kissy face or the individual looking in a direction that is not towards the camera.

selfie is a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often associated with social networking. They are often casual, are typically taken either with a camera held at arm’s length or in a mirror, and typically include either only the photographer or the photographer and as many people as can be in focus. Selfies taken that involve multiple people are known as “group selfies” or “ussie”.

Today when i open a Facebook, twitter or any social media that matter, i end up  bumping on selfies on every single profile. Lots of apps are now available exclusively to click selfies, in India recently we had the general election and what i witnessed was#Selfinks was trending through…when #India was voting every one was uploading their selfies, which includes the  Next Prime Ministerial  candidate aspirant who clicked a selfie which created a huge uproar. This behavior is trending all across the globe, right from Obama to Justin Bieber to chris Gayle to my neighbor to the kids….every one does selfies.

The trend has even reached outer space: in December, Japanese astronaut Aki Hoshide took what might be the greatest selfie of all time at the International Space Station. The resulting image encompassed the sun, the Earth, two portions of a robotic arm, a spacesuit and the deep darkness of the infinite beyond.

It looks like this phenomenon is existing since 1839, when daguerreotype pioneer Robert Cornelius took a picture of himself outside his family’s store in Philadelphia.

Selfies: A brief history

2005  The term “selfie” is first used by Richard Krause in a “how-to” photography guide. “The guesswork that goes into selfies often results in serendipitous photographic surprises,” he notes.

Feb 2007  A user of the photo-sharing site Flickr creates a group called “selfie shots”, defining selfie as: “A photograph of oneself in an arm- extended posture. Not to be confused with a photo of oneself in a mirror or other reflected surface.”

June 2010  Apple releases the iPhone 4 featuring a very basic front-facing camera, which was included to enable users to take advantage of  video-calling apps such as Apple’s FaceTime and Skype, but also allows users to frame their self-portraits.

Oct 2010   Instagram is launched, reaching more than 100 million active users by April 2012. The app enables people to share photos from their smartphones and enhance them with filters. Since its launch more than 23m photos have been uploaded to the app with the  “#selfie” hashtag.

June 2012  Selfie joins the OED’s watchlist of words for possible inclusion. “This colloquial term for a photographic self-portrait has thus far appeared primarily in social media contexts,” it notes.

Dec 2012  Selfie appears in Time magazine’s top buzzwords of 2012. “Selfies are often snapped at odd angles with smartphones and include part of the photographer’s arm,” it observes.

Jan 2013  The Obamas’ daughters, Malia and Sasha, are pictured taking a selfie at their father’s presidential inauguration.

March 2013  The Daily Mail publishes its first moral panic piece about selfies, headlined: “The craze for pouting pictures I fear my daughters will end up regretting.” The writer adds: “It’s as though a whole generation of teenage girls has lost the ability to smile naturally.”

April 2013  The Samsung Galaxy S4 is released, featuring a 2 megapixel front-facing camera.

June 2013  Instagram launches the fourth version of its software, the app’s new 15-second video feature. The age of the selfie movie is  upon  us…

This is a new strategy adopted by every brand to engage their customers. Share the Selfie strategy that caught your eyes adopted by brands to connect with their customers.

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2 Responses to SELFIE:

  1. Prashanth says:

    Selfie the term is more than a decade.. What you had mentioned in the blog is absolutely right. People spend lot more time in digital world and electronic gadgets where their spending time with family and closed ones comes to a strain..

  2. drkkr says:

    Thank You Prashanth

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