BRANDING

Published on December 1st, 2009 | by drkkr

3

TOP WORDS !!

Hey, am i on a Top 10 Survey…!! just after i finished the blog on Top 10 brands , i came across a survey conducted by the Global Language monitor on English and bumped on to the top words of the world. Interestingly all of us can guess it right the top two words since the globe is TWITTERING about OBAMA and King of POP.  I was expecting GOOGLE, OUTRAGE and RECESSION to appear in the TOP 10 and also expected SACHIN TENDULKAR and AR  REHMAN but to my surprise it is Jaiho that scaled through and others were not even close to it. I am sure words are powerful expressions and there are words which go around the globe and is also used by all.   This research is carried out by tracking words in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, impulse and velocity by using Predictive Quantities Indicator (PQI) on the Internet and the media. Interestingly 2008 top words were Change ,Bailout ,ObamaMania.

topword

The Top Words of 2009

Phrase             Comments

1.         Twitter — The ability to encapsulate human thought in 140 characters

2.         Obama — The word stem transforms into scores of new words like ObamaCare

3.         H1N1 — The formal (and politically correct) name for Swine Flu

4.         Stimulus — The $800 billion aid package meant to help mend the US economy

5.         Vampire — Vampires are very much en vogue, now the symbol of unrequited love

6.         2.0 — The 2.0 suffix is attached to the next generation of everything

7.         Deficit — Lessons from history are dire warnings here

8.         Hadron — Ephemeral particles subject to collision in the Large Hadron Collider

9.         Healthcare — The direction of which is the subject of intense debate in the US

10.        Transparency — Elusive goal for which many 21st c. governments are striving


The Top Phrases of 2009

Phrase                         Comments

1.         King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’

2.         Obama-mania — One of the scores of words from the Obama-word stem

3.         Climate Change — Considered politically neutral compared to global warming

4.         Swine Flu — Popular name for the illness caused by the H1N1 virus

5.         Too Large to Fail — Institutions that are deemed necessary for financial stability

6.         Cloud Computing — Using the Internet for a variety of computer services

7.         Public Option — The ability to buy health insurance from a government entity

8.         Jai Ho! — A Hindi shout of joy or accomplishment

9.         Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012

10.       God Particle — The hadron, believed to hold the secrets of the Big Bang


The Top Names of 2009

Name                           Comments

1.         Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end

2.         Michael Jackson — Eclipses Obama on internet though lags in traditional media

3.         Mobama — Mrs. Obama, sometimes as a fashion Icon

4.         Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva

5.         Neda Agha Sultan — Iranian woman killed in the post-election demonstrations

6.         Nancy Pelosi –The Democratic Speaker of the US House

7.         M.  Ahmadinejad — The president of Iran, once again

8.         Hamid Karzai — The winner of Afghanistan’s disputed election

9.         Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration

10.       Sonia Sotomayor — The first Hispanic woman on the US Supreme Court


“The short words are best, and the old words are the best of all.”  – Winston Churchill

Tags: , , , , , , , , ,


About the Author


3 Responses to TOP WORDS !!

  1. I hope, other records will appear same interesting

  2. Christipher@ymail.com says:

    GOOD ONE.

  3. Jeshi says:

    How come Google wasn’t there. but i should acknowledge.. http://www.brandthinkmarketingdo.com blog is refreshing.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Back to Top ↑

  • Twitter


    Facebook

  • KKRmindstudio

    Service Unavailable.

  • Slideshare

    View more presentations from drkkr.

UA-32342368-1