BRANDING

Published on July 9th, 2012 | by drkkr

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Twitter Rebranding

Nothing endures but change. The world of  Brands of late  keep changing their logos, companies like Starbucks, Xerox,Pepsi and various other brands as part of their re-branding process  have changed their brand logo and colors used on it.

Do you remember the brands which have birds in their logos? All those from India remember kingfisher not as a bird but as a beer brand and an aviation brand. The second bird is the blue popular bird… the twitter bird.

#Twitter revealed a new logo, a simpler, modified version of the popular blue bird.

According to twitter:  As for the creativity and inspiration: “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

Twitter had launched the new logo with lot of restrictions. When a logo is changed, i  always remember the Gap logo change which made the brand to reverse back to their old logo due to customers frustration. Logos are not the reason for consumers to buy a product, but for sure logos are the vital reason for identifying a company or a product.

Few questions keep pondering in my head when brands change their logos:  Do brands need to change a logo ? When should a company change the logo ? Share your thoughts….!!

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