Published on October 15th, 2010 | by drkkr10
Hey,If given a choice to make a purchase / brand decision, will you ever make up one’s mind to buy a garment which is a 155 years old design or a brand? I quizzed on this in one of my presentations and everyone in a chorus said, “Huh—We will never ever buy”.
Fashion is forever, Trends move too fast today. The life cycle of a trend was two years half a decade ago. Today it is down to six to 12 months. Contrary to the truth, people belonging to generations of different culture, countries, continents,Religion have one choice when it comes to buying a pair of Jeans, the 155years old brand named “Levis”.
The world’s first blue Jeans was created by Levi Strauss & Co. in 1873. They’ve revolutionized change in the marketplace, workplace and the Globe. Denim is one of the world’s oldest fabrics, yet it remains eternally young. It is for all ages and everyone loves to wear it. It is an essential part of every ones wardrobe. It is amazing to see this iconic brand remains sexy, trendy and relevant in this cluttered word. This brand stays for generations with its trendy, sexy, cool tag. Levis brand cheers people from every walk of life in every part of the world. Levis is one of the most celebrated brands of all times.Understand your customers and make your customers to partner you and inspire them to be your evangelists. Levis has created a culture for its customers.
The Levi’s brand epitomizes classic American style and effortless cool. Levi’s jeans have become the most recognizable and imitated clothing in the world – beguiling the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to germinate through a persistent initiating innovative spirit that is unparalleled in the apparel industry.
LEVI’s interesting facts:
- The “XX” — the oldest pair of 501® jeans in the world, circa 1879
- A pair of jeans from 1938 that towed a car
- The 1974 Levi’s® edition of the Gremlin automobile
- Denim jackets redesigned or decorated by Elton John, Queen Latifah, Yves St. Laurent, Elizabeth Taylor and others
- A one-piece garment for women called “Freedom-Alls” from 1918
- A jacket and pair of jeans signed by The Rolling Stones
- Levis Strauss came to San Francisco to open a west branch of his brothers New York dry goods business.
All of us have Levi’s donning up our wardrobe, if u speak to generations about Levis (which I happened to do). Grand dads rejoice about Levis, Dads love Levis and youth aspires for Levis. Retain the brands you LOVE and Trash the brands you HATE. Share your thoughts on Levi’s being trendy and being a timeless brand…….?