BRANDING

Published on October 15th, 2010 | by drkkr

10

UNZIPPED

Hey,If given a choice to make a purchase / brand decision, will you ever make up one’s mind to buy a garment which is a 155 years old  design or a brand?  I quizzed on this in one of my presentations and everyone in a chorus said, “Huh—We will never ever buy”.

Fashion is forever, Trends move too fast today.  The life cycle of a trend was two years half a decade ago.  Today it is down to six to 12 months. Contrary to the truth, people belonging to generations of different culture, countries, continents,Religion have one choice when it comes to buying a pair of Jeans, the 155years old brand named “Levis”.

The world’s first blue Jeans was created by Levi Strauss & Co. in 1873. They’ve revolutionized change in the marketplace, workplace and the Globe. Denim is one of the world’s oldest fabrics, yet it remains eternally young. It is for all ages and everyone loves to wear it.  It is an essential part of every ones wardrobe.  It is amazing to see this iconic brand remains sexy, trendy and relevant in this cluttered word. This brand stays for generations with its trendy, sexy, cool tag.  Levis brand cheers people from every walk of life in every part of the world. Levis is one of the most celebrated brands of all times.Understand your customers and make your customers to partner you and inspire them to be your evangelists. Levis has created a culture for its customers.

The Levi’s brand epitomizes classic American style and effortless cool. Levi’s jeans have become the most recognizable and imitated clothing in the world – beguiling the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to germinate through a persistent initiating innovative spirit that is unparalleled in the apparel industry.

LEVI’s interesting facts:

  • The “XX” — the oldest pair of 501® jeans in the world, circa 1879
  • A pair of jeans from 1938 that towed a car
  • The 1974 Levi’s® edition of the Gremlin automobile
  • Denim jackets redesigned or decorated by Elton John, Queen Latifah, Yves St. Laurent, Elizabeth Taylor and others
  • A one-piece garment for women called “Freedom-Alls” from 1918
  • A jacket and pair of jeans signed by The Rolling Stones
  • Levis Strauss came to San Francisco to open a west branch of his brothers New York dry goods business.

All of us have Levi’s donning up our wardrobe, if u speak to generations about Levis (which I happened to do). Grand dads rejoice about Levis, Dads love Levis and youth aspires for Levis. Retain the brands you LOVE and Trash the brands you HATE. Share your thoughts on Levi’s being trendy and being a timeless brand…….?

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10 Responses to UNZIPPED

  1. Pingback: Tweets that mention UNZIPPED | Brandthinkmarketingdo.com -- Topsy.com

  2. anas kallingal says:

    this is great would u please xplain how they make this brand young on the mind of generations?

  3. Generally of course I love to write some racy criticism, but then to nothing to find fault!
    🙂

  4. Super post! Blog is a reader)

  5. Paul Mathew Gaius says:

    Even i have the same experience with the Levi’s brand…… Something that made be happy about this brand is that, i purchased a jeans when i was in 11th std and still i am using it without any complaints…….. People never bother to even look at its cost when it comes to Levi’s. They just say ” Dude it’s a Levis why do you worry about the price when you get the best quality in it.”

    What comes into my mind is like Brands can be compared with human beings…..Sachin Tendulkar is one good example for that……. A brand whose is being loved by the world, by everyone, right from the time he started playing cricket. And I’m sure he will be loved even after his death………

  6. Megha says:

    Levis is truly a timeless brand…..

  7. Khushbu says:

    Levi’s brand is timeless…….. but everything that begins will come to an end someday…!!!

  8. ramesh krishnan says:

    As mentioned above levi’s has remained a never ending brand for a long time but in recent times several other new garment company’s & jean manufacturers have even outperformed levi’s to some extent and they have penetrated into the world market.So i think its high time for levi’s to redo its product in terms of innovation,price and availability.

  9. siva siddharth says:

    no wonder people say “old is gold”…levi’s is still considered one of the top most brands in the clothing industry…Even though people feel that levi’s is costlier than other brands such as pepe jeans,lee,etc the quality and comfort in the levi’s brand is still an outstanding feature….Not that other brands lack in it but levi’s is better

  10. This is a excellent post with thanks for sharing this useful information.. I will visit your weblog regularly for some latest post.

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