Published on December 10th, 2010 | by drkkr9
Australia in a Sticky Wicket
Aussies seems to be having a tough time, it is not just about the on going Ashes between Australia and England. Australian universities are energizing for a significant drop in new international students, as they struggle to confront multiple challenges, from a stiffer Australian dollar to tough Visa requirements which happens to be a hurdle for students.
The projected decrease is generating vexation over Australia’s ability to retain its share of the International student market, which officials estimate is worth 18 billion Australian dollars, or about $17 billion, annually and represents the country’s third- largest export industry. It is not only a problem for the higher education system, but it is also a problem for the Australian economy.
The critical factors that lead to this situation:-
Increasing competition for international students especially from countries like the united states are among the factors for the decline.
The Visa costs, financial requirements, evidence of funds requirements and processing time, Australia is well behind that of its international competitors. (The Australian student Visa Cost 550 dollars, higher than the cost of student visas in Britain, the United States, Canada and New Zealand and the money students must have in their bank accounts to be eligible for an Australian student visa is also substantially greater than these countries.
c) Indian students:
Indian is the second largest market behind China for Australian Universities. Due to a spate of violent attacks on Indian students in Melborne (As reported by Times Now and other Channels) there is a huge decline on the enrollment.
Australia, as all of us know is a wonderful country with rich infrastructure but needs to focus on improving the factors influencing international enrollment that were with in its control. They need to have control over things like Visa regulation and National Image. It is time Australia works on new strategies to woo the Indian students.
If you were to be a marketing consultant what strategies would you use to attract the Indian students to Australian Universities. Share your thoughts !!