BRANDING

Published on January 11th, 2010 | by drkkr

3

Clean SHAVE

Oh My MY !! Shaving is something i hate to do. But i love to get shaved. Why do i talk about Shave…Have you heard of Shave India Movement!? Yes,marketers can go to any level to promote their brand. How good are you in Visualising? Here is the test, close your eyes imagine 2000 men coming together to do something they do every day in their bathrooms. Hello…!! Hold ,you can’t get nasty (if u had) and i never asked you to visualize in a wild manner. Let us get on to the topic. What i meant was shaving. Gillette Mach3 Shave India Movement…Got 2000 men to shave in public of course their faces with their new Gillette Mach3 razors. This razor sharp ideation was from BBDO India, promptly got into the Limca Book of Records for the most number of men shaving in a day at the same place. India’s first shaving world record. BBDO in association with Ac Nielsen conducted a research with 1000 men and women in the age group of 15-45 years. The survey revealed that 86% men and 90% women prefer the clean shaven look, clearly indicating the preference over the stubble look. There are earlier studies that prove that clean shaven men are more confident, which leads to success and that is what Gillette stands for. By doing this BBDO got its brand some mileage. From being fair creams to women now a movement to make men clean their hair on their faces and to back that research statistics, stars and women. Life is marketing! I guess brands and brand managers are thinking too hard to get due attention. Oh yes, i guess they might think, something is better than nothing.

Tags: BRAND, BRANDING, brandthink, drkkr, drkkramachandran grd, gillette mach3, MARKETING, promoton, shave india movement, think

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drkkr

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