MARKETING

Published on July 6th, 2007 | by drkkr

4

CONVERGENCE

I…I…I….not ipod, it is steve jobs iphone. In the USA iphone created a ripple or a Storm ? .Either way apples iphone is the latest sensation, in a world where mobile phones and mp3 is used like wallets and car key (most essentials ?!).All of us are obsessed with phones and music and we are entering into stage where we can live without anything but not without a phone.The iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps — into one small and lightweight handheld device.Apple brings convergence and convenience in the form of of iphone.When i saw the digital pictures of iphone, undoubtedly it was a big temptation to resist.I have no choice,coz”i live in India where telecom is roaring but apple thinks India can wait for iphones launch. Hold on, some how iphone reminds me of a SWISS KNIFE.The secret of the Swiss Army knife: It isn’t a first-class corkscrew, screwdriver, scissors or bottle opener, but it earns its keep because it’s a lot easier to carry a Swiss Army knife than it is to travel with the best corkscrew or a set of screwdrivers.” Every ones dream today is to hold an iphone, India is safe – for the world will write about iphones performance then let us show off.A word of caution : “Convergence sounds better than it is..think jack of all trades, master of none.”

Tags: BRAND, BRANDING, brandthink, CONVERGENCE, creative, drkkr, MARKETING, think, tools

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