BRANDING

Published on May 11th, 2010 | by drkkr

15

E–Recruitment and the E-Generation

The Internet is no longer just a rage; it has now become a very powerful and effective tool at everybody’s disposal. The Internet population in India is estimated to touch 50 million users in the next three years. Research indicates that 25 percent of all Internet users search for jobs online. Companies are generally starting to discover that the simple action of advertising a vacancy in the newspaper is no longer adequate means for successful recruitment. The process of waiting for a response, short-listing candidates and appointing an individual is both a timely exercise and is not delivering the results the company desires. As said by Mr. Narayana Murthy, “My Company’s assets walk out of the door every evening,” truly captures the dynamics of new economy. With such a great emphasis on human capital, it is becoming critical for every organization to resort to means that offer quality recruitment solutions at competitive costs. This is where the realm of e -Recruitment starts.

“e-recruitment” also known as “online recruitment” refers to the process of recruiting employees by theemployer or recruitment agency using web based tools. Many organizations are using Internet as a source of recruitment. They advertise job vacancies through worldwide web. The job seekers send their applications or curriculum vitae (CV) through an e-mail using the Internet. Alternatively job seekers place their CV’s in worldwide web, which can be drawn by prospective employees depending upon their requirements. The common forms of e-recruitment currently used and the important ones among them are Job boards: These are the places where the employers post jobs and search for candidates. Candidates become aware of the vacancies. One of the major disadvantages is, it is generic in nature. Naukri, Monster India, Jobs Ahead, Jobs DB, Job street India. Employer web sites: These sites can be of the company owned sites, or a site developed by various employers. Professional websites: These are for specific professions, skills and not general in nature. For an example, for HR jobs Human Resource Management sites to be visited like www.shrm.org. The professional associations will have their own site or society.

With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job. Whether you’re looking for your first job, exploring a career change, or just setting yourself up for future success, social media sites have proven themselves as important platforms for facilitating connections, demonstrating passions and interests, and ultimately landing you the job you actually want. Every one knows it’s possible to land a job with social media know-how but the bigger question is how?

My New Book

PUT YOURSELF OUT THERE!!!

Networking is one of the most important components of job searching. Use these top social and professional networking sites to enhance your career and boost your job search. If you can get past the initial fear of communicating with a complete stranger, you’ll have a much better chance of landing the job you want. It’s definitely risky to take an unconventional approach to the typically staunch application process, but doing so might make you stand out from all the rest.

LinkedIn: If you’re not already on LinkedIn, you definitely need to be. Basically, it’s a site that allows you to connect to people you know. It also allows you to see profiles of anyone else on LinkedIn, and gives you ways to connect to them. My suggestion is that use the Recommendations link to get more recommendations on your profile. Adding a professional headline would help catch the recruiter’s attention.

Twitter: The best part of Twitter is that it allows you to connect with people you don’t know, based on common interests. Twitter comes handy with job search because of its basic networking, Job postings, and company’s tabs. My suggestion keep proactively tweeting about your job search and always keep your name as twitter name since it will help in your search engine results.

Facebook: Facebook is primarily for connecting with friends or people you know and reconnecting with people in your past. But, it can also be an effective networking tool. Frequently update your job search status to remind everyone that you are still looking for job. My suggestion is tag your friends and your message will spread quickly.

You might be asking yourself, if somebody has the skills that an employer requires, why are all of the above criteria important? The short answer is that nowadays employers rarely hire just skills and are looking for much more of a complete package – skills plus a well-rounded individual that fits well with their team and company. With the emergence of social media sites and their user bases growing by the millions. A person’s social media footprint gives employers the best insight into your passions, interests, communication styles, work habits, work/life balance and all sorts of other valuable information.

Simply put, it helps an employer get to know you and get comfortable with you before a single word has even been exchanged. So think about it, if you had the choice to consider a cold plain text resume or an actual person with common interests, passions and work/life style, wouldn’t the choice be obvious?

Tags: BRAND, BRANDING, brandthink, coimbatore, drkkr, E-Generation, E–Recruitment, facebook, from campus to corporate, hire, job, linkedin, MARKETING, think, twitter

About the Author

drkkr

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