BRAND

Published on January 29th, 2011 | by drkkr

1

A TEACHER BRAND

The dinner guests were sitting around the table discussing life.

One man, a CEO, decided to explain the problem with education. He argued, “What’s a kid going to learn from someone who decided his best option in life was to become a teacher?”

To stress his point he said to another guest; “You’re a teacher, RAM . Be honest. What do you make?”

Ram, who had a reputation for honesty and frankness replied, “You want to know what I make? (He paused for a second, and then began…)

“Well, I make kids work harder than they ever thought they could.

I make a C+ feel like the Noble Laurette.

I make kids sit through 40 minutes of class time when their parents CAN’T make them sit for 5 without an I Pod, Game Cube or movie rental.

You want to know what I make? (He paused again and looked at each and every person at the table)

I make kids wonder.

I make them question.

I make them apologize and mean it.

I make them have respect and take responsibility for their actions.

I teach them to write and then I make them write. Keyboarding ISN’T EVERYTHING.

I make them read, read, read.

I make them show all their work in maths. They use their God given brain, not the man-made calculator.

I make my students from other countries learn everything they need to know about English while preserving their unique cultural identity.

I make my classroom a place where all my students feel safe.

Finally, I make them understand that if they use the gifts they were given,
work hard, and follow their hearts, they can succeed in life ( Ram
paused one last time and then continued.)

Then, when people try to judge me by what I make, with me knowing money isn’t everything, I can hold my head up high and pay no attention because they are ignorant.

You want to know what I make?

I MAKE A DIFFERENCE.

What do you make Mr. CEO?

His jaw dropped, he went silent.

THIS IS WORTH SENDING TO EVERY TEACHER, EVERY CEO, AND EVERY PERSON YOU KNOW.

Even all your personal teachers like mothers, fathers, brothers, sisters, coaches, and others.

A profound answer!

Tags: BRANDING, brandthink, drkkr, higher education, MARKETING, marketingdo, Teacher Brand

About the Author

drkkr

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