MARKETING

Published on February 15th, 2010 | by drkkr

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AIR INDIA

Air India is India’s national flag carrier. Although air transport was born in India on February 18, 1911 when Henri Piquet, flying a Humber bi-plane, carried mail from Allahabad to Naini Junction, some six miles away, the scheduled services in India, in the real sense, began on October 15, 1932. It was on this day that J.R.D. Tata, the father of Civil Aviation in India and founder of Air India, took off from Drigh Road Airport, Karachi, in a tiny, light single-engin ed de Havilland Puss Moth on his flight to Mumbai (then known as Bombay) via Ahmedabad. From there air India has gone through a lot of ups and downs.

It looks like life is all about perceptions…I always  avoided travelling through Indian Airlines  in the recent past and accidentally I had too travel through Indian Airlines ( I didn’t have a choice)a few days back. I was preparing myself for this journey with lot of grin…as if I am going to spend a day or two in a neighbors place as an unwanted guest. I prepared myself for the two hour journey by having sufficient magazines, books and of course I had my iPod and laptop. I decided if nothing comforts me I will go for a hike.

Here we go… Indian Airlines Brand is now Air India. “The logo of the new airline is a red colored flying swan with the `Konark Chakra’ in orange, placed inside it. The flying swan had been morphed from Air India’s characteristic logo, `The Centaur’, whereas the `Konark Chakra’ was reminiscent of Indian’s logo”.

The new logo would feature prominently on the tail of the aircraft. While the aircraft will be ivory in color, the base will retain the red streak of Air India. Running parallel to each other will be the orange and red speed lines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name `Air India’ will run across the tail of the aircraft. The aircraft is huge man compared to the other airlines; the leg space is too good. Choice of news paper, Swagat – the in flight magazine, Separate screen with interesting movies, music…Great food and I should say the service is exemplary and I can’t stop from complementing  about the crew…the cabin crew of Brand AIR INDIA are courteous and gorgeous. The aircraft is clean.

Air India for sure promises a wonderful flying experience with new planes, special discounts and free award tickets. Air India was forced to introduce a host of new measures and enhanced the brand with new aircraft, extended reach and wider network, improved on time performance. It is time this brand works on the ticketing counter and they also need to publicize the refreshing changes they have brought about to the brand. Marketing communication is the order of the day and what ever significant changes that have brought about on the brand should be communicated to the consumers.

Tags: airindia, BRAND, BRANDING, brandthink, drkkr, indian airline, logo, MARKETING, think

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drkkr

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