BRANDING

Published on July 16th, 2010 | by drkkr

12

Global Identity

In a world full of abbreviations to denote their currency,  very few countries have a distinct global identity. In that elite group India joined. Indian Rupee gets a global identity, after the United states,United kingdom,Europe and Japan it is now India’s turn.   A blend of Devanagari ‘ra’ which represents rupiah and Roman ‘r’ bring a distinctive character and identity to the currency. The design is based on the tricolor with two lines at the top and whiter space in between.

The sign for the British pound, £, evolved from the Latin word libra, meaning scales, since the British pound was originally worth exactly one pound of pure silver.

The  Japanese yen— mean “round object” in their respective language—use the symbol ¥, based on the letter Y as transliterated by international traders.

European Commission polled 2,000 members of the public on a shortlist of 10 finalists and ultimately selected the €.

Now here is a question , there is no S in a dollar !! How did $ originate ? Share your thoughts..!

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12 Responses to Global Identity

  1. Pingback: Tweets that mention Global Identity | Brandthinkmarketingdo.com -- Topsy.com

  2. REMYA says:

    SPANISH+MEXICAN=AMERICAN (APPARENTLY!!!)

  3. komal says:

    The sign, $ is supposed to date from the time of the pillar dollar in Spain. This was known as the “Piece of Eight” the curve being a partial representation of the figure 8. The two vertical strokes are thought to represent the Pillars of Hercules, which were stamped upon the coin itself.
    This can be the possibility from the resource i have collected.

  4. Military says:

    Delightfully…

  5. Cool. Add blog to bookmarks and friends advise. Look for new readers:)

  6. Well written! I would think a lot …

  7. I was surprised! I was surprised and pleased not the word …

  8. Carl says:

    This blog is a good one and the thought which you have allowed to debate is an eye opener. I went around browsing for the answer and i finally found it.

    How did the $ originate?

    We got the $ from the Spanish. In the late 18th century, merchants in the North American British colonies traded mainly with two currencies: the British pound and the Spanish dollar. When the United States adopted its own currency in 1785, it used Spanish money as its model—a deliberate “screw you” to the British. Scholars have since theorized that the $ sign evolved out of an abbreviation for peso: The plural for pesos was “ps,” which eventually become “ps,” and then simply an “S” with a single stroke denoting the “p.” One early instance of the $ symbol crops up in a letter written by the merchant Oliver Pollock in 1778. Pollack also uses the “ps” abbreviation, making the letter a bridge between the two. The double-line through the S variation is less easily explained. Some believe they represent the twin pillars of Gibraltar depicted on the Spanish coat of arms. Others say it’s shorthand for the letter “U” superimposed over the letter “S”—for U.S. I should say, you have neatly done this site, but post at least five blogs a month.

  9. Thanks for the article, always glad to read you

  10. Merle Pinell says:

    This definitely helped me simply because I’m doing a project and your blog is so informative.many with the useful photographs. Thank you and continue to keep up the practical function.:)

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