BRANDING Good-BYE-Steve-Jobs

Published on September 13th, 2011 | by drkkr


Architect who redefined the word APPLE

Apple the very product got a new meaning just because of Steve Jobs. Great things in Business are not  done by one person, they re done by a team of people, but leaders only create inspiring and fascinating teams. Steve wanted to put a Ding in the universe. He is one of the business leaders who made a great impact not only with his Designed but by  sheer innovation. When every organization was down sizing, Steve choose a different path. He believed in presenting great products in front of customers and  made them to open their wallets again n again.  Apples market share is bigger than BMW  or Mercedes’s or Porsche’s in the automotive market. He believes online Inflatable Pools that one can,t ask what the customer wants and then try to give that to them. By the time you make them and give it to them they will want something new.
Apple took it upon itself to prove that it did not care to be a brand without Steve Jobs. 13 years after the Apple board had summarily enforced Steve’s exit, Apple had virtually killed itself. No Steve, no design, no inspired products, the brand had almost self immolated. Steve had to be called back. The colored Macs that took the world by storm were proof that Steve Jobs was at the core of Apple ….. they featured his design and the operating system he had developed for NEXT.
Today Apple is a corporate phenomenon. It is a company with zero debt. It is a financial phenomenon, a company that has become the most valuable corporation in the world. It is a cultural phenomenon, its products are the leading fashion statements of the 21st century.
It is a technological phenomenon, its products reinvented computers laptops, phones, music players and the digital slate. Even in the plan to build a new corporate building, Apple will reshape the Earth and defend it at the same time.
Oh, you’ve seen the Apple building, haven’t you? You haven’t? Hold on to your jaw because it is going to hit the floor.

Steve was recently estimated to be the 43rd wealthiest person in the US. He holds 5.5 million Apple shares, currently priced at $US376.18, worth in total about $US2 billion ($A1.9 billion) and 138 million shares in Disney, worth about $US4.5 billion, making him that company’s largest shareholder.

As Slate’s Farhad Manjoo Quotes “Steve Jobs has been as central to Apple’s success as one man has ever been to any firm in the history of business. But Jobs’ achievement wasn’t just to transform Apple from a failing enterprise into a staggeringly successful one. More important was how he turned it around—by remaking it from top to bottom, installing a series of brilliant managers, unbeatable processes, and a few guiding business principles that are now permanently baked into its corporate culture. Apple today operates in the image of Steve Jobs—and it’s going to remain that way long after he’s gone.”

Steve Jobs is a man of actions and he always does things in the most unusual way, let it be his products,  deals,  strategy, presentation skills, App store and now his resignation. I have just placed the resignation of Steve jobs the way it is.

August 24, 2011

Letter from Steve Jobs

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


Name one CEO who on leaving his company, will receive such a wave of well wishes and buzz like Steve Jobs ?! We will miss his leadership, wisdom and his inspiring presentations. Steve u rocked. Godspeed Jobs.

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One Response to Architect who redefined the word APPLE

  1. vivek philip10mib118 says:

    steve job itself is a brand,with his great ideas and views about his customers or the public!!! even the name apple itself reach the public because apple is a fruit ,now because of his excellent ideas and technologies now if we say about apple first everyone will think about apple co or stevejob first!!!from this it is clear hw brand influence!!!hatsoff to stve jobs!!!

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