Published on April 6th, 2010 | by drkkr


BATTLING – Brand !!

Arm wrestling Battle,Hit and Run, Hurting, Wicked, Fight , Enemies, mayhem, Revenge, Disgust, Jealousy, Pain, Violence…What does these words indicate !? For sure these words are not about fun nor indicates anything about enjoyment. Imagine, when all these happen in your living room, will you enjoy it !?

When i was a kid, i and my dad enjoyed all these words and today i and my kid enjoy these words. We aren’t a kurkure family, nor sadists. Hello, the whole world enjoys these words,you guessing !!

It happens all the time in our houses and all of us burst into laughter and enjoy every second of it and keep watching it again and again…if it is TOM and JERRY. For those who haven’t known about the Brand TOM and JERRY ,is there any ?! ( The Tom and Jerry series is very popular due to its comedic fights between a common pair of enemies, the common house cat and mouse. The plots of each short usually center on Tom’s numerous attempts to capture Jerry and the mayhem and destruction that ensues. Since Tom rarely attempts to eat Jerry and because the pair actually seem to get along in some cartoon shorts, it is unclear why Tom chases Jerry so much. Throughout the years, the term and title Tom and Jerry the animated theatrical became practically synonymous with never-ending rivalry, as much as the related “cat and mouse fight” metaphor has).

Seventy years ago,a cartoon was released featuring a cat named Jasper, an unnamed mouse, and two shoes with a voice.“Puss Gets the BOOT “debuted in theaters on the 10th of February 1940(Aquarius..hmmm) and changed the way cat and mouse cartoons were made. In spite of competitions the Brand Tom and Jerry is an unique and memorable Brand which brings laughter in any grim face. famous-cartoon-character-tom-and-jerry

Times change, Fashion change, Taste Change, Preferences change, Habits change, Technology change, People change….there is nothing permanent except change. But how is that in this changing scenario this timeless Brand Tom and Jerry is still consistent on its Brand Image and aura. I consider Brand Tom and Jerry as a seamless brand and whenever i see it now a days, i admire this brand for sailing through different seasons successfully, it is a wonderful case study for all those brand building companies. Let us unravel the mystery of the Brand TOM and JERRY. Share your thoughts on the brand elements that this Brand Tom and Jerry owns and also the reason for the success of this brand for several decades.

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12 Responses to BATTLING – Brand !!

  1. Komal says:

    Good One!!!! Tom and Jerry has indeed created a benchmark in terms of branding its product. Change is Permanent!! Tom and Jerry have always delivered value to their customers by focusing on the central theme and core value which is ENTERTAINMENT and Making people LAUGH!!! Towards the end, They have focused on value delivery and making sure that brand management is tightly knit around its core. If products can achieve that and appeal to its target market the way Tom and Jerry have done, they would out live the conventional limits imposed by product life cycle.

  2. септик says:

    I like your posts, makes one think …

  3. And I think that it’s all true and very precisely noticed! And those little things you can dig a thousand.

  4. Cool written and easy to read! TS – gold!

  5. warhammer says:

    :))))) Well write

  6. Interesting posts – this is your style of course!

  7. Chasity Pupo says:

    nice focus , search this from blogsearch and good luck for you.just add the rss feed toward my reader,keep bring up to date!

  8. Pingback: Starbuck’s Change | |

  9. Hi There Brandthinkmarketingdo,
    Thanks, on a related note, Brand new game straight out of package and brand new to the markets of America. It looks like there may be pale translucent yellow splochy rings around the disc, about four big ones. The music in the game doesn,t work either it stutters and sometimes doesn’t play at all.
    Brand new game, factory sealed.
    Catch you again soon!

  10. Reshu Chill says:

    To my point,the entertainment was the main reason for the success. Making us laugh with the actions done by Tom. Also another reason for the success was this can be adapted for all age groups.

  11. Reshu Chill says:

    The main success for the success of Tom and jerry to my point was it was adapted to all age groups and also gives out the entertainment . Thank you sir.

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