Published on May 21st, 2011 | by drkkr18
The brand I am blogging about is a brand with which I have a very long association. I would say almost close to more than a decade. This brand has been part of my life 24 x 7 and 365 days for ten years. The country which the brand belongs to was hardly known before, but the emergence of brand made Finland underline its presence in the world map. I guess you would have by now recognized the brand, if not it is NOKIA – the world’s dominant mobile phone maker. In India the first car any family bought till recently happens to be Maruthi and the first mobile happens to be NOKIA.
The brand NOKIA had been part of me and had contributed to my growth, performance and relationship of my life. Nokia they say connecting people, connected me to whoever I wanted to or whoever wanted to get connected to me. There was a brief period I moved out of the brand only to come back stronger and faster to NOKIA. From the first brick I bought from NOKIA (5110) to the N8 I use currently, I have sailed with Nokia from the brick to the colorful,sleeker, elegant, camera, to the business and smart phones.
NOKIA happens to be a great friend (user friendly). After I bought an E7, I got stagnated with the brand , (since I didn’t find any other better model from Nokia). I believe they have missed the smart phone opportunity. Worlds fast moving industry today is mobile technology. Take a sip of water and you’re behind in the pack. Blink your eye and watch the pack move in a different direction. Nokia sipped, blinked, then set on creating a new strategy in this redefined landscape. Touch phone was first invented by NOKIA (7710) but they didn’t capitalize the advantage. This shows on their market share. Nokia recognized as the fifth most valued brand in the world seems to be a brand losing its charm, after being an ardent fan and being a loyal customer of Nokia for almost a decade resisting Samsung, Blackberry and Iphone, i feel Nokia is on a sticky wicket.
The latest phone I bought four months back was Nokia N8 and there was so much of buzz about Ovi Services : Ovi Store, Ovi Music, Ovi Maps. Nokia now is rebranding from Ovi Services to Nokia Services. Each of the services under the Ovi umbrella will be re branded as Nokia. This they say is, Nokia’s first step to transformation.
Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike. The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
Mobile phones had become part of every human being and now everything goes mobile. If there is one brand that has a legitimate right to the word smart phones is NOKIA. If there is one brand in the world which is fighting to a life and death battle to be understood as a leading smart phone is also Nokia. Brands are one part logic and many parts magic, Nokia is losing its magic since they are disconnecting from their customers.
Share your views on Nokia experience and if you are using some other brand tell us why you are not using Nokia.