Published on November 9th, 2011 | by drkkr
Made in Swiss
When we think of Swiss what comes to our mind instantly the delicious chocolates, the white fluffy snow, beautiful mountains,interesting weather, all in one Swiss knives, Swiss banks and the stylish watches and of course for its elegant hospitality and holidaying. .
Switzerland is reputed to be one of the most beautiful,trustworthy and the richest countries of the world. Interestingly i would have quizzed 100 people about the capital of swiss, some of them blinked, some said Zurich, some others Geneva but none of them said Bern as its capital.But all of them got the names of the Swiss brands right.
This is a small country when you take the entire size of the country but have left a lasting impact in the world with their Brands. It is a fantastic country and any one who goes to the country gets sandwiched between its beauty and climate.
This small country has created world class Brands : To name a few…Nescafe, UBS, Zurich, Rolex, Rado, Tissot,TAG Heur, Omega,Credit Susiee,
Lindt, Nestle,Sunrise,Die Post, Coop, Davidoff, Swatch, Novartis NVS, Victorinox, and Longines , the list goes on.
Swiss Brand brings a vibe to the consumers. Made in Swiss always stands for high quality, precision, reliability , luxury and high priced.
My Simple question is…
How is that a small country like Swiss can create so many world class brands ?