Published on January 20th, 2011 | by drkkr6
Starbucks is not just about coffee..!! It is a place between the home and the work place for many. I guess all of us who had been to a star bucks will agree to it. Starbucks the world’s largest retailer of Coffee and one of the Best Global Brands is a favorite brand of mine, i have spent hours together just over a coffee. Recently they announced their arrival in India. A brand truly differentiated themselves from the others of the Industry.
Post recession Brands are overhauling their brand with an instant make over on their logo. After “Gap” logo it was the “Airtel” Logo which completely took everyone by surprise. Now it is the turn of Starbucks. When i close my eyes and think about Starbucks, the instant visual that emerges is the Green color, the ambiance and the smell, the Cup and obviously the logo.
Starbucks suddenly realized it will drop the words attached on their logo and turn out into a logo similar to Mercedes, Apple, Nike and the McDonald. The Changeover of Starbucks logo during the last 40 years :
The CEO of Starbucks Howard Schultz claims, In March 2011, Star Bucks celebrates its 40th year of its existence and to celebrate and explore and move new heights it has tinkered around their Logo. “This new evolution of the logo … embraces and respects our heritage and at the same time, evolves us to a point where we will feel it’s more suitable for the future. The new interpretation of the logo … gives us the freedom and flexibility to think beyond coffee but make no mistake … we will continue to be the world’s leading purveyor of the highest-quality coffee.”
Nostalgia : Brands keep improving their logos and one classic improvement is the logo of Nokia. I have placed my collection of brand logos over the years.
Brands adopt three strategies when it designs the Logo :
Visual, Word, Combination of both. Star Bucks Logo dropping the words star bucks and coffee and emphasizing more on the Mermaid to represent star bucks coffee seems to me an idea which is not going to last long. This new logo to me seems not so fresh. Voice your opinion on this change of Starbucks at Brandthinkmarketingdo.com.
If you don’t like something change it; if you can’t change it, change the way you think about it.