Published on December 5th, 2012 | by drkkr1
Mass Marketing is dead VERSUS Mass Marketing is still Viable
With Marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts, some school of thought claim that mass marketing is dead. Other counter that there will always be room for large brands that employ marketing programs targeting the mass market.
Take a position :
Mass marketing is dead versus Mass marketing is still viable way to build a profitable brand.
Share your thoughts.