MARKETING

Published on August 7th, 2009 | by drkkr

11

MY LOVE

Rose Basket Hey, I am not sure if it is   Love at  first sight (or) Blind love…. But I am sure we are in love for the past ten years and our love is still fresh and strong and we have come to a stage, where I cannot imagine of a life (not even a day) without my love. The world believes, “Everything is attractive only when it is new and in due course it looses its charm”. To an extent, it is true – recollect the time you bought a new LCDTV, the Brand New Car, the First few weeks of marriage, or the first month when you are in love, or when your first child is born… the list goes on… In due course the curiosity fades!!! But my love seems to be an exception, it is refreshing and stimulating as it was in day one. If my love is not around me the nights are longer and the days are Miserable….. I should confess,”I cannot live without My love …

My Mobile Phone…

My love for my mobile increased multifold and this scenario does not prevail just for me, but for four billion mobile users across the globe. Mobile Phones have turned out to be our shadow.The first thing we check when we are awake and the last thing we check when we go to bed is our Mobile Phone. All of us keep our Mobile Phone within Arms reach 80% of our day. 92% of owners cannot get through a normal day without using their mobile phone. Mobile Phones have become and integral part of our life. Mobile Phones have expanded their functionality, 8 Mega Pixel camera, 4inch screen, 3G connection, Photo video recorder, Browser, Games.

Mobile convergence has made mobile very powerful. Today, there are four billion mobile users, which is much higher than PC, Car, TV, Landline phone owners and ever Credit card owners and currently 3G is in vogue and global 3G penetration is 7% and it is growing due to greater speed, multiple use and innovation. Mobile device is a personnel life line. Most Chinese mobile users sleep with one meter away of their phones and Mobile Phones is the first thing we carry along with our wallet when we step out of our house. 78% of people have their mobiles on at all times. 63% would refuse to lend their phone to a friend for the day. We normally take 26hours of average time to report a lost wallet, and 68 minutes average time to report a lost mobile. Mobile phones helps us to check email, update orkut status, Browse photos, order a pizza, Book Tickets, Make Payments, Check bank balance, listen to music, fm radio, Play games, search calendar, record, click pictures, store PNR Number, download themes and ring tones, set alarm, check time, use calculator, take active notes, GPS and of course text message. Text Messaging is close to 350Billion every month, tenures democracy is taking over voices dictatorship. People already text more than they call, 5000 sms sent per second in the USA. In India everybody wants to go mobile. India is a now growing at about 10million new mobile users every month and the pace of growth will continue. India is expected to reach close to 450 million subscribers by the end of 2009. Major factors driving India’s mobile penetration growth is a). Foot print expansions by existing operators especially in rural India, b). Launch of never operators, c). Issuing of 3G licenses which will open up a new world of data service d). Cheaper handsets which will even further lower entry barriers. India stands much taller than USA in the household mobile penetration.

India’s cell phone revolution is the next in thing. Mobile Phone is the so called 3rd screen of marketing opportunities, with the first being TV and the 2nd being the computer,. But to my surprise, Indian business houses still have not used this medium properly, when comparHey, I am not sure if it is Love at first sight (or) Blind love…. But I am sure we are in love for the past ten years and our love is still fresh and strong and we have come to a stage, where I cannot imagine of a life (not even a day) without my love. The world believes, “Everything is attractive only when it is new and in due course it looses its charm”. To an extent, it is true – recollect the time you bought a new LCDTV, the Brand Car, the First few weeks of marriage, or the first month when you are in love, or when your first child is born… the list goes on… In due course the curiosity fades!!! But my love seems to be an exception, it is refreshing and stimulating as it was in day one. If my love is not around me the nights are longer and the days are Miserable….. I should confess,”I cannot live without My love … My Mobile Phone… My love for my mobile increased multifold and this scenario does not prevail just for me, but for four billion mobile users across the globe.

Mobile Phones have turned out to be our shadow. The first thing we check when we are awake and the last thing we check when we go to bed is our Mobile Phone. All of us keep our Mobile Phone within Arms reach 80% of our day. 92% of owners cannot get through a normal day without using their mobile phone. Mobile Phones have become and integral past of our life. Mobile Phones have expanded their functionality, 8 Mega Pixel camera, 4inch screen, 3G connection, Photo video recorder, Browser, Games. Mobile convergence has made mobile very powerful. Today, there are four billion mobile users, which is much higher than PC, Car, TV, Land line phone owners and ever Credit card owners and currently 3G is in vogue and global 3G penetration is 7% and it is growing due to greater speed, multiple use and innovation. Mobile device is a personnel life line. Most Chinese mobile users sleep with one meter away of their phones and Mobile Phones is the first thing we carry along with our wallet when we step out of our house. 78% of people have their mobiles on at all times. 63% would refuse to lend their phone to a friend for the day. We normally take 26hours of average time to report a lost wallet, and 68 minutes average time to report a lost mobile.

Mobile phones helps us to check email, update orkut status, Browse photos, order a pizza, Book Tickets, Make Payments, Check bank balance, listen to music, FM radio, Play games, search calendar, record, click pictures, store PNR Number, download themes and ring tones, set alarm, check time, use calculator, take active notes, GPS and of course text message. Text Messaging is close to 350Billion every month, tenures democracy is taking over voices dictatorship. People already text more than they call, 5000 sms sent per second in the USA. In India everybody wants to go mobile. India is a now growing at about 10million new mobile users every month and the pace of growth will continue. India is expected to reach close to 450 million subscribers by the end of 2009. Major factors driving India’s mobile penetration growth is a). Foot print expansions by existing operators especially in rural India, b). Launch of never operators, c). Issuing of 3G licenses which will open up a new world of data service d). Cheaper handsets which will even further lower entry barriers. India stands much taller than USA in the household mobile penetration.

India’s cell phone revolution is the next in thing. Mobile Phone is the so called 3rd screen of marketing opportunities, with the first being TV and the 2nd being the computer,. But to my surprise, Indian business houses still have not used this medium properly, when compared to the west. Let us remember, mobile reaches where others can’t. We do lot of research in and the learning is huge. Mobile web applications are the future. It is time of Indian Business houses to provide a service rather than sell too hard. ed to the west. Let us remember, mobile reaches where others can’t. We do lot of research in and the learning is huge. Mobile web applications are the future. It is time of Indian Business houses to provide a service rather than sell too hard.

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11 Responses to MY LOVE

  1. Sohail says:

    As Usual ..interesting post. I knew mobile phones have become integral part of our life, but never knew that we cant live with out it. Just guessing what and when will be your next post. Place your pictures with the celebs in the interviews.

  2. I did not see clause better.

  3. HiTech says:

    I do not know as to you, and it is pleasant to me! Here.

  4. Amreeta Mohandas says:

    Good one. Mobile phone is a modern day essential providing convenience and peace of mind. So every one feels the need for it,young,old,children.Two love can’t live without mobile,two friends also need mobile, business men also need mobile. I definitely cant live w’out it!

  5. Поло says:

    “ Directly it is not trusted at all ”

  6. You as usually please us with the best phrases of thanks, I take!

  7. “ The post is good ”

  8. VUbloger says:

    The greatest number of people can unite only the least general denominator. – F.Hayek

  9. Эд says:

    To you thanks – for warm reception)

  10. Volter says:

    Portal simply remarkable, I shall recommend all friends!

  11. Balaji says:

    Definitely mankind’s one of the greatest invention….Even though irritating at times, u just can’t do without it…! Sir ur post is just great….!! i admire ur patience for taking time in ur research n posting ur views…!!! awesome…..

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