MARKETING

Published on January 21st, 2009 | by drkkr

3

SERVICE MARKETING

Hey, it is time for me to jump out of my New Year celebration (as if i was celebrating!!!) and blog my thoughts. I wanted to blog an interesting experience. The Global Brand Obama made history in 2008 and brought about “change-we believe in” is now on to” “Continuity the world believes in” and i blog this on the eve of Mr.Obama stepping into the white house on 20th January 2009 as the 44th President of United States.

I wish to share an interesting piece of information shared by my friend that how he acknowledged the people who stood by him for the election with perfect professionalism and pure personal touch. Barack Obama sent a personal email for all of his campaigners’ minutes before he made his acceptance speech. Here it goes…. Carl, I’m about to head to grant park to talk to every one gathered there, but I wanted to write to you first. We just made history. And I don’t want you to forget how we did it. You made history every single day during this campaign-every day you knocked on doors, made a donation or talked to your family, friends and neighbors about why you believe it’s time for change. I want to thank all of you who gave your time talent and passion to this campaign. We have a lot of work to do to get our country back on track and I’ll be in touch soon about what comes next. But I want to be very clear about one thing…All of this happened because of you. Thanking you- Barack.

Hey, come on we never hear anything like that from anyone (leave alone the politicians), the bankers, the real estate guys, the airline staff, the corporate employees, the cellular service providers and the staff of star hotels. This is one of the terrific customer service lessons i have come across. Obama (after my DAD) is some one known for his choice of words, use of technology and concern for the people around him and now he has taught how to follow up after finishing a deal.

It is time for those people in the service industry to work on Professionalism, Personal touch, and follow up. At this moment i am reminded of the service my mobile subscriber, my banker, my travel agent, the hotels, oh !gosh… I think the anxiety, agony I had experienced was devastating and I can run pages on it…Lets learn from the Ruler of the world BARACK OBAMA. Happy 2009… “Hope” we believe in…

Tags: BRAND, BRANDING, brandthink, drkkr, MARKETING, Service, think

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drkkr

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