Published on April 7th, 2009 | by drkkr9
IPL – What is Indian about it..!!
IPL is truly an eclectic mix of some of the best businessmen and Bollywood superstars in India – who each understand and interpret the business of sport in their own individual and inimitable styles. But the facts of the matter remains that the IPL has emerged as one of the most successful sporting innovations in modern global sport.IPL – what is Indian in it..!!! Indian Premier League has just foreign coach(except one), next the venue(South Africa) and now slowly changing the captains.
BCCI is playing in to hands of the franchise owners. Recession and global meltdown has struck every one, adding fuel to fire, now IPL shifted to South Africa – ask the advertisement companies and those sponsors to know how much they have lost on this episode of IPL. Let us forget about the viewers, coz our preference and sentiments are not important for BCCI.Now, with the cancellation of the IPL tournament in India and its move to South Africa, what message has gotten sent out? IPL – to me is a circus of success on the short run and will create a big damage on the long run. India will never get cricketers like Sachin, Laxman, Dravid or Shewag and no cricketer will ever play the time frame all these have played. IPL will reduce the life span of a cricketer but has made cricket as a lucrative carrier.
IPL is destructing teams like Australia, Newzeland and now England. We will find lot more teams crumbling , as their star cricketers moving into the hands of IPL – after all it is all about Money – Honey!! IPL – played it well with their marketing strategies in the last episode but success has gone into their heads and the second episode will never be like the first episode. This year IPL has to compete with the elections. It is time for me to move on and learn not just about sports marketing but also about political marketing (INDIAN!!).