Published on March 31st, 2010 | by drkkr20
THE OLD ORDER CHANGETH!!
Greetings !! Few years back when we were greeted (or) when we wanted to greet someone
(or) when we wanted to impress upon someone
(or) when there was an occasion, we spent hours together searching for an interesting,
innovative, unique card properly worded in not just one shop but hopped around few shops
to choose the best greeting card.
Through the card we communicated, expressed, impressed friends and families we also
bought cards but ended up admiring those cards which we won’t buy but I guess that was
a big pass time for all of us. Oh! How many occasions we created (courtesy :
ARCHIE and HALL MARK) to greet others.
- New Year
- Mothers Day
- Fathers Day
- Wedding Anniversaries
- New Born
- New House
- New Job
- Get Well Soon
- Miss You
- Women’s Day
- Teachers Day
- Best Wishes
This list seems to be endless, we used to buy cards, buy some interesting stickers and place on it, try to create our own thought (or copy it from other card) and personalize it and then find a beautiful cover (packaging evokes glamor and curiosity). (My God! How much of my pocked money have I spent on it).
Hold for a moment, when was the last time you received a greeting card?! The way people greet for occasions have changed. It is e-greeting card, (or) an email (which includes those forwards ) the text messages (forwarded messages) and of course few people call up over the phone and greet you, some come home and greet you. But for sure the way people greet has changed. Most of the occasions used to be lot more appealing because of companies like arches and hall mark. Just wondering how these companies are performing now. Please pass on your knowledge or thought on what should ARCHIE / HALL MARK should do now to regain its lost glory ?! or Find New ways ?!
The old order changed ……. Making way to New!!