Published on August 15th, 2012 | by drkkr44
Let’s Make Today Great
Monday is often a busy day to most of them for many reasons. Monday morning most of us try to have a quick breakfast.This Monday when we were having our breakfast, all of a sudden i realised that the menu for our breakfast seems similar on all days and i was just wondering how when this brand came in to our life and to my surprise this brand has entered most of our Indian dinning tables. If u haven’t got what the dish is, it is cereals for breakfast,which is quick and easy to make and swallow. It happens to be the best solution for most of the families for it is easy to make and easier to make the kids eat.The cornflakes which is from a corn is remembered globally as Kellogg’s.
I guess when i grew up i ate Idly, Dosa, Puri, chapati, Puttu- now seems to be festival food at-least in the urban terrain and the second tire cities. All these dishes seems to have taken a back seat after Kellogg’s got into Indian Kitchens.I still wonder how the habits, traditions tastes and customs change, after all we are in a changing world. Breaking the tradition seems to be the order of the day. Once India was traditional, today we are trying to prove so hard that we are traditionally modern.
Kellogg’s is a simple, easy, user friendly, ready to eat cereal solution for the monday madness or week long madness when breakfast seems to be just a ritual.But this brand just by getting into our dining tables have made them into a Power break fast since it happens to be the first food of the morning. Customers believe this iconic brand for the past 100 years from the time Will Keith Kellogg and his brother Dr John Harvey Kellogg started the journey and registered it as Kellogg’s on February 19 1906 headquartered in Battle Creek, Michigan. Kellogg’s produces in 18 countries and offers them in more than 180 countries wholesome food cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods.In 2012, Kellogg’s elevated themselves to be the second largest snack food company after Pepsi-co by acquiring the Pringles potato crisps business from Procter & Gamble for $2.7 billion in a cash deal.In 2011 Kellogg’s turned out to be a US$ 13.198 billion company.
I am just wondering,how is that in a decade the iconic brand changed the eating habbits of Indian households and ofcourse the eating habits of people from 180 countries ?!!. May be the success of the brand is because of the belief on the brand’s heritage of 100 years—that a better breakfast leads to a better day. But the emotive point that is leveraged is each day really represents a fresh start to realize life’s possibilities, and as a result, the brand exist to fuel better days and better lives for everyone they touch. And that is emphasised in the strategy line of “Let’s Make Today Great.”Another intresting one from Kellogg’s, “From great starts come great things. Kellogg’s: See you at breakfast.” So it’s not just about the functional moment of breakfast and that occasion and cereal, but it’s about the possibilities that are unlocked each day, and the iconic brand believes Kellogg’s is a brand about possibilities and futures.
While i blog this the aura of kellogg’s is disturbing my flow of thoughts more than that is the fear of loosing my share of breakfast to my son as he loves honey loops of Kellogg’s !!
Share your thoughts on how Kellogg’s changed the Indian breakfast habbits?
What could be the strategy you think is the reason for kellogg’s success ?
Share your point of view which has not been covered by me about Kellogg’s in this blog.