BRANDING

Published on September 4th, 2012 | by drkkr

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Old order Changeth

The brand which is part of the world and also happens to be a store house, learning tool and communication agent
and also happens to be one of the worlds valuable companies.Two childhood friends Bil Gates and Paul Allen on
4th April 1975 founded Microsoft which today is the world’s largest software marketer.

Microsoft after 25 years had changed its logo, so what does this brand signal is trying to communicate ,
Microsoft’s Jeff Hansen,”reveals that the new logo is designed to “signal the heritage but also signal the future — a newness
and freshness.”
The logo has two components: the logotype and the symbol. For the logotype, they are using the Segoe font which is the same font
they use in their products as well as our marketing communications. The symbol is important in a world of digital motion.
For the first time, the company’s logo will also include a symbol: a square formed by four multicolored square tiles,
The colors in the squares — blue, orange, green and yellow — are those long associated with Microsoft and from which the company’s product brands draw.The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

Microsoft like Google and eBay has used multi colours on it’s logo, the general prediction is that unlike the GAP,
the new logo of Microsoft seems to be a welcome sign,since most of them are ok with the change.
It seems to be a logo changing season – GAP, Starbucks, Airtel to name a few.
What is your opinion on this logo which happens to be an interesting year in the history Microsoft Corporation.

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