MARKETING

Published on October 13th, 2012 | by drkkr

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A Picture is worth a Thousand Clicks

How will it be, when you hold a mobile phone against a stamp sized picture and get on to their website and purchase what u want just through a touch or may be just hold the mobile phone against a picture that takes you to the model villa of a real estate company.

Technology inspires marketers to influence the customers in interesting ways. The latest on the list is QUICK RESPONSE CODE, it is a two dimensional code that consists of square dots on a white background with virtually any kind of Data.They are used to take a piece of information from a transitory media and put it in to your cell phone.QR Codes are meant to provide digital links between traditional printed media and digital content. World over it is referred as QR Code which was invented by Toyota in Japan. This was fundamentally used to track vehicles,but of late due to growth in smart phone category, QR code is getting into advertisements  billboard, packaging, business cards, you can also provide your customers with access to coupons, offers, online photos, video or contact information. Any business house can use QR codes. In this cluttered world the brand provides more reliable data when the customer is giving a second look at the brand through its QR Code, i consider this as an interesting engagement activity between the brand and the customer.

QR Code is capable of handling all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes Up to 7,089 characters can be encoded in one symbol. The possibilities are endless when you start using a QR code : some organisations gives just the contact information, connect to the website, show directions encoding the organisations information through Google maps, track the effectiveness of a campaign, conduct survey, develop loyalty programmes, you can show the 3D view of your brand through videos or Pictures.

Some of the brands which are using QR Codes effectively :

Real estate agents are putting QR codes on “house for sale” signs.

McDonald’s uses QR Codes on its packaging in Japan so consumers can access nutritional information, and review the amount of calories, fat, and carbohydrates in their meal.

Google is using QR codes to highlight “Favorite Places” in search results.

brandthinkmarketingdo.com is using QR Codes to connect  its readers to its blog.
This is an interesting marketing tool brands can use at ease.Ensure your brand has a QR Code and also remember the customers all across the world is spending their maximum time on their mobile phones. If you are still not convinced watch the video below which will surprise you with what a QR Code can do to your brand.

 

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