Published on August 24th, 2012 | by drkkr7
i’m lovin’ it
August 16: ” Yesterday there was a huge queue, i thought it was an Independence day celebration… it wasn’t, wondered if it is because they partially opened the fun republic mall. Finally got to know it was just that people stood there to get the McDonald’s experience…! Anything New will have a QUEUE in Coimbatore !!! Ask KFC !! “. I wrote this on my face book as my status and found 96 of them liking it and lot of them commenting about it from U.S to U.K to India. I just took a pause , jogged through my memory lane only to remember that Apple always does it right, when it comes to its launch…!
I was just going though my face book today only to see people who live in Coimbatore are just uploading pictures with Ronald McDonald the primary clown mascot of the McDonald. It looks like Ronald McDonald is the second one after Santa who brings the smile known around the world since 1963. I have actually posted one of the ( among the many) pictures recently posted on face book and i choose this picture because the envious comment posted by some one below the picture.I have posted the comment of Sundeep Parakulangara,” People who love to sit with artificial clown , who cant even make you laugh“. I never knew Ronald McDonald can make boys this envious..lol.
Now here in coimbatore, even those who don’t stop for the traffic signals stop or slow down seeing “The Golden Arches” which resembles the M for McDonald’s. I seriously feel hungry the moment i see this logo which was introduced in 1968.
Brand Mcdonald’s is the worlds largest chain of hamburger fast food restaurants is feeding 68 million customers daily across 119 countries since 1940 with their revenues in 2011 accounts to US$ 27.006 billion and they have a strong 420,000 employees (2011).From a humble barbecue restaurant by the McDonald brothers to becoming the worlds largest chain McDonalad’s, Ray Kroc played a vital role. 2012 Brand MacDonald’s is considered to be one of the top 5 Most Valuable Global Brands.
McDonald’s India came up with its first restrurant in 1996, they took their steps slowly and carefully, they have also brought in India spcific menu’s and now will invest Rs 500 crore in the next three years in the southern and western regions of the country in an expansion that would see its footprint cross 250 restaurants.
Brand McDonald’s is focused on energy conservation, sustainable packaging, and waste management. The Brand is dedicated to innovation and improving our operations in order to build an even more sustainable, environmentally friendly, and profitable business. The Brand continues to reoptimize the menu, modernize the customer experience, and broaden accessibility to the brand, in turn consumers will always enjoy the maximum McDonald’s experience.
Business Model: McDonald’s Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald’s restaurants are owned and operated by McDonald’s Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald’s Corporation’s business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald’s may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald’s franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.
Brand McDonald’s 5 P’s are Products, Price, Place, Promotion and People. Consistency and Excelling consumer expectations seems to be the brands vital pillars..! McDonald’s as of now is surely a show stopper in Coimbatore too.
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Brand McDonalds to you is…….