Published on December 24th, 2007 | by drkkr


POWER OF BRAND we think of December… what comes to our mind ?! Obviously  Christmas. When we think about Christmas… what comes to our mind ?! It has to   be Santa Claus. When we think about Santa… what comes to our mind ?! Gifts, Plump, RED and WHITE. Interestingly eighty years back Santa was colourless, he wore striped pants and on some occasions Green.Can we imagine Santa in those colours?.We cant imagine Santa that way. Santa for us comes always in Red and white .There was this company which wanted its cola which was normally considered to be a summer drink to be made as a drink for winter also. They used Santa as their brand ambassador and made Santa wear their colour and made coke as a winter drink. Coke and Santa are now in Red and White….That’s the power of Brand. Merry CHRISTMAS.

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