Published on May 18th, 2009 | by drkkr6
Icon of the summer
Heat is on..Sounds of Summer ..this year it was the Election and IPL which took every one in India by storm and all of us had a tough time coz of the media clutter which was highlighting only these two issues. The refreshing idea during this summer was an advertisement which awestruck everyone…it captured the attention of all ages, a new icon named zoo zoo came into our lives..and all of us glued our eyes on to the television screen when these unshaped white characters walked, jumped, danced and even emote like human beings, with big frowns or big grins to do the trick. The execution is almost like emoticons but does everything a human being did.This character with huge egg sized head disproportionately thin bodies is created to promote the services of vodofone.All of those who happened to watch these Zoo Zoo characters for sure ended up convincing themselves as animated characters……but interestingly… for all those curious about a peek into the making of the Zoo Zoo commercials, check out the slide show.This is one of the best promotions India has witnessed in the recent times. A bunch of guys had rocked India with their unique IDEA.