Published on January 16th, 2009 | by drkkr


Marketing LOVE…

What a way to Market Love and in turn marketing so many things connected to Love.A day to market, Love, Affection, Expression, Rose, Greeting cards, Gifts, Parties, Colors,Music,SMS, Hugs,Kisses and of course oneself.A great day for marketing – Valentine. Recession takes a bite out of love.Those lucky enough to have found love this year will be clutching their wallets a bit more tightly as the recession puts a crimp in Cupid’s quiver.Consumers plan to spend an average of $102.50 on Valentine’s Day gifts and merchandise, down from last year’s $122.98 per person, according to the National Retail Federation’s (NRF’s) “2009 Valentine’s Day Consumer Intentions and Actions” survey, conducted by BIG research. Valentine’s shoppers may be spending less, but they’ll still be buying holiday favorites. The survey found that over one-third (35.7%) of people will buy flowers, nearly the same as last year’s 35.9%, and 16% will buy jewelry, compared with 16.6% in 2008. In addition, 47% of those polled will go out to dinner, 10.2% will purchase clothing for their sweetie and 11% will shop for a gift card or gift certificate.All told, total Valentine’s Day spending is expected to reach $14.7 billion, according to the NRF. Life is Marketing.Anyways..HAPPY VALENTINE…

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