Published on March 7th, 2012 | by drkkr19
Change seems to be the only thing that is constant in the world, when I turn around to see the way I grew up and the brands that I was fond off – all seems to have got archived. We are in a changed world. Walkman, Kodak, Alarm clock, Type writer, Radio, Tape recorder, Scooter, Ink Pen, High ceilings, VCR, Post cards, Cassette player, vehicles and if I keep writing, the list never ends, but everything has changed. We are in a complete new world, a world of instant, a world of use and throw, a world which forgets fast. Loyalty gets redefined. Brands die fast.
Today morning, when I was busy polishing my shoe, I just saw the brand and what I remembered was the time when my dad used to get ready to his office, I used to help him locate the polish and today even though the setting has completely changed and my son is trying to assist me in polishing our shoes, but interestingly the brand has not changed. I just jogged through my memory lane and what I remembered is: I have changed shoes (Innumerable of them), changed the colours, styles, texture, the brand – everything changed but interestingly the brand of polish never got changed. Foot wear today is a fashion item. Today, no one dreams of presenting themselves in a clumsy manner for an interview or for their first date.
It’s an old adage that first impressions are lasting impressions and good clean shoes are often one of the first things you are judged on. With this is in mind, put your best foot forward with this quick guide to shining your shoes. I just remember the time and effort my dad spent on his shoes polishing and so do I now. Cherry Blossom withered with times, generations and decades to remain as the most preferred polish brand.
The iconic “one penny tin” with its original “butterfly” twist opener was introduced in 1907 as was the name “Cherry Blossom Boot Polish”. Then Reckitts, a company who manufactured their own range of polishes, purchased a substantial share of the company and their experience was used to good effect to expand the business by concentrating on the manufacture and sales of wax polishes.
In the 1920’s they went on the acquisition trail and by 1928 had become the predominate force in the market with other brands such as Meltonian and in 1929 renamed themselves Chiswick Products Ltd. Padawax, a major step forward for convenience, was introduced in 1960. You could now apply polish with just the sponge and buff with a cloth. 1983 saw the “butterfly twist” tins replaced by the “snap open” variety and in 1986 New Meltonian and Cherry Blossom Shoe Care Plus was introduced – a liquid wax shoe cream designed for fast and easy application and fast shines. Now, Cherry Blossom Premium serves the customer as they want it.
Although sales of shoes have been climbed steadily over recent years – faster than clothing sales – shoe cleaning has, “remained a mystery to younger people. Shoes have become a commodity. You get them scuffed. You buy a new pair.” I have witnessed youngsters wearing a clean blazer and an unpolished shoe. Does, this generation just use the shoe and throws it?! But getting those younger people to clean their shoes remains a challenge,”.
I need some thoughts for few questions that ponder my brains.
1. How did Brand “Cherry Blossom” sail through decades and sustain in spite of the world changing?
2. How do you make youngsters to clean their shoes?