Published on March 17th, 2012 | by drkkr6
When was the last time you got hurt..! Imagine the last time you had a bruise or when you were injured or had a small scratch or the skin peeled off…the first thing your family or the physician is the brand DETTOL. Hold…ask your dad, granddad or great granddad…all of them will instantly connect with this brand Dettol. This brand stays in every house hold for the past 73 years. The Rs 1,200-crore Reckitt Benckiser, maker of brands such as Dettol, Lizol, Cherry Blossom and Disprin has ruled over for years. Dettol brand started its journey as an antiseptic Liquid (today they have soap, plaster, liquid hand wash, shaving cream, hand sanitizer). Today Brand Dettol is the most trusted brand.
Brands are spheres of influence and the ones which get into the hearts of the consumers win the market place. In spite of competition, changing trends they turn out to be the most preferred brand for generations. If creating a brand is tough, surviving is tougher; sustaining will be the toughest task. Dettol brand survives this long as the most trusted brand purely because they have won the trust of the customers:
1. Brand Relevance
2. Brand Consistency
3. Stick to your core value
4. Evolve as per the consumer needs
5. Brand Resonance
Iconic Brands not just comes into our life, rather it stays with us.
Share your thoughts on how Brand Dettol stays relevant over generations?!