CELEBRITY BRANDING

Published on February 1st, 2009 | by drkkr

66

LORD OF MUSIC – A.R.RAHMAN

The world loves to emote with music, and my favourite pastime is listening to music . I am one of those who travelled from audio cassettes to Cd’s to MP3 players and then downloading music and now into ipod’s. The transition that has happened in the music world is quite startling. I have grown up listening A.R.Rahman and every movie / album of AR Rahman i have brought and had preserved it.

A.R.Rahman with one movie (Roja –1991 his first movie) broke the decade old empire of Illayaraja. In my college days, i had heated arguments with so many people for hours together debating about the music of A.R.Rahman and Illayaraja. A R Rahman started composing ad jingles. Rahman did a lot of popular ads like those for Parry’s, Leo Coffee, Boost, Titan, Premier Pressure Cooker, Hero Puch and Asian Paints. He also did couple of non film albums like `Deen Isai Malai’, `Set Me Free’. His music came into Tamil movie like a breeze and had captivated millions of hearts with his sounds. But he raised against all odds, when he came in television started growing and after some time Radio came back as FM Radio. The number of times we have heard his songs and the number of times we had watched his songs will be 100 times more than the songs we had heard and seen up to the early 90s. The songs of Rangeela, Bombay, Dilse made him the legendary Musician of India. These movie songs made the entire country started listening to his music.

He started moving out of the country with the Chinese film “warriors of Heaven and Earth”. He also had composed music for ‘Lord of Rings”.He worked with international legends Apache Indian, Michael Jackson, Andrew Webber Lloyd for Bombay dreams. This legendary musician has changed the entire music world the way he wants and also has changed the world to listen to his music. He converged music with technology, digitized music, he created a trend by introducing lot of new singers. He kept moving on..From Tamil (Kollywood) to Hindi ( Bollywood) to English(Hollywood) and never focused on just movie songs alone (vandematharam, Jana Gana Mana his tribute to the motherland are classic examples)and advertisements “AIRTEL” in particular . He was very choosy about his projects. He focuses only on quality, innovation and audience.

He is an iconic brand who is very soft spoken, simple and God fearing. Some of his colleagues like Devan believes, Rahman should have got the Oscars for Lagan itself; nevertheless i am proud of this musical genius, Man of the Masses for taking our music to every corner of the world and now to the Oscars. I just saw “SLUM DOG MILLIONAIRE” and i personally feel that the only thing that is great in the movie is the Music of A.R.Rahman….AR please give us more…music, your music is a great stress buster in this mechanised world and the only solace for all the problems of this world.

The lessons to be learnt from A R Rahman are…1.Never be scared to think out of the box. 2. Never rest on your past laurels, keep moving. 3. Be a change leader 4. Embrace technology .5.Keep doing what you believe in. He is India’s Global Brand and he deserves to be Indian Ambassador for Peace and A.R.Rahman the PRIDE OF INDIA, the MAN OF THE MASSES.. WILL BRING INDIA THE OSCARS. WE LOVE YOU A.R.RAHMAN.

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66 Responses to LORD OF MUSIC – A.R.RAHMAN

  1. Dino says:

    Superb…We breathe his music.Best wishes for him to win the Oscar.Dr Ram you seem to be a fanatic fan of AR. I went through your blog, very interesting.

  2. hardik says:

    AR Rahman has always won many hearts.. I have had the privilege of meeting him at the launch of “Pray for me brother”… the man has such a soothing aura, much like his music….

    A tribute to AR Rahman, greater than the Golden Globe or the Oscars would be, us music lovers buying his music and not downloading it from free sites…

    At the cost of sounding very Idealistic…I am hoping that I shall soon overcome the habit of downloading free pirated music.. so I thought I should start with a good habit by watching Slumdog only in the Cinema Hall or whenever the official DVD is out… and buy the genuine music CD….

    I hope my temptation does not overcome my resolve to give the due credit to all those associated with the movie…

  3. Sharon says:

    A R Rahman a terrific entertainer and he is the one who has taken the SHOWS to a grand scale, last year we had one at sears center@ CHICAGO, US. It was truly amazing.He is a techno musical genius.

  4. drkkr says:

    Hardik, Very well said. But it is easier said than practiced. A very good thought and concern, today white collar crimes are crimes people do it with out knowing what they are doing. You have given me an idea..to chew upon, i will blog about it very soon. Your comments are very impressive, keep doing it.

  5. suchitra says:

    Music is truly life enriching and AR rehman stands as an epitome to this, but coming to the music of slum dog millionaire, i have to say that its not one of his best work.he has done much better, so i dont really agree with you on that note sir, nevertheless INDIA is certainly proud that AR rahman stands to represent what indians r capable of.

  6. Hardik says:

    Yes Sir.. you are absolutely right…

    Music/ Movies/ Software are very powerful tools but ultimately they are invisible… it is because of this invisibility we don’t consider it as bad a thing as pirated drugs that is putting lives of millions in our country in jeopardy… or even as bad as walking into a store and lifting your favorite Pink Floyd CD and escaping without paying for it! The more I write on this issue the stronger I feel about the crime we have been committing…

    I would love to see your comments and blogs on this issue.. more importantly it would interesting to see how other readers voice their views..

  7. Vanneesa says:

    Hi,your predictions have turned right both with obama and Ar Rahman. I applaud your audacity to spell out what you predict weeks before the outcome. Both Obama and ARR deserves the place, they are simple and straight forward. ARR is a musical factory i guess ,his Delhi6 seems to be a big hit i guess. Your blog on my hero is awesome.I guess your next blog should be on the attack on Srilankan cricketers.

  8. Red Alert says:

    Интересует размещение рекламы на этом блоге.
    А давно ли запустили этот блог?
    Побольше бы таких тем!
    Мне кажется идея в этой статье раскрыта не до конца. Автор, может что-то добавишь к этому ?
    Сайт супер, буду рекомендовать всем знакомым! Закинул в закладки. Что-то на RSS-ленту подписаться не могу…

  9. Depozit says:

    “Спасибо за такой пост”

  10. Портал просто отличный, порекомендую друзьям!

  11. Здесь не может быть ошибки?

  12. Для веселых розыгрышей можно отправить СМС с подменой телефона. Куча эмоций и впечатлений гарантировано.

  13. Elaster says:

    Статья конечно поучительная, но существует и другое мнение по этому поводу.
    Добавлю в избранное для более внимательного и детального изучения

  14. Gostak says:

    Почитал комментарии, немного удивился,
    почемы Вы так думаете всеобще? Я совсем другово мнения
    Заръясните своё мнение

  15. SeOBum says:

    Присоединюсь к предыдушим комментам, хотя у меня есть своё мнение по данному вопросу

  16. Gelios says:

    Моя точка зрения другая, давайте спишемся и поговорим по этой статье

  17. Fernand says:

    Присоединяюсь, статья интересная и поучительная

  18. Denver says:

    Статья интересная, добавлю в избранное для дальнейшего ознакомления

  19. Fichik says:

    Согласен с положительными отзывами, действительно все на высоте.

  20. Spesial says:

    Добвлю в избранное и подпишусь на RSS

  21. Stavkin says:

    Наполнение блога качественное, много интересного для себя вычитал. доволен

  22. Geliosan says:

    Интересная статья, добавлю в избранное и буду следить за обновлениями

  23. Bukmeker says:

    Неплохой блог, много интересного для себя нашел, добавил к себе в закладки.

  24. Total says:

    Совершенно верно, все на высоте сделано, грамотно.

  25. Novostnoy says:

    Увлекательная и занимательная статья, буду следить за комментариями!
    Автору спасибо

  26. Uirist says:

    Согласен с автором полностью! Подпишусь ка на RSS!

  27. Fotoman says:

    Мне понравилось, спасибо! подпишусь на ленту!

  28. SeoManes says:

    Очень понравилась статья, но тем не менее у меня тоже есть своя точка зрения
    по этому поводу. Поэтому добавлю в избранное и посмотрю дальнейшие комментарии

  29. Frend says:

    Меня тоже все устроило, неплохо сделали его, молочаги.

  30. umorim says:

    Интересная статья, думаю следует добавить RSS

  31. Skotina says:

    Интересная статья, думаю стоит добавить в избранное

  32. Classik says:

    Хороший блог, много интересной информации в нем причем качественной. Автор молодец.

  33. Soldatt says:

    Подпишусь на рсс, понравилось что написал автор! Благодарю!

  34. AvAvto says:

    В этом блоге много интересного для себя нашел, неплохое пособие для тех кто хочет открывать личный блог.

  35. MazohisT says:

    Хорошая новость! Благодарю! Буду следить за обновлениями!

  36. Burgas says:

    Зачитался я сдесь тоже, уважаю такие блоги, создатель с головой.

  37. Pushkar says:

    Хм, действительно интересно! Спасибо автор, жду новых статей, спасибо!

  38. maximus says:

    Да все верно!))

  39. NudesGirl says:

    Really nice comment. I will use RSS for it!
    Thx u It`s was great to reed this

  40. clause to the Author…

  41. Vinehistory says:

    I shall tell briefly. A material very interesting.
    I express the author gratitude

  42. Sudakskaya says:

    Материал заслуживает повышенного внимания. Дабы изучить более подробно, добавлю в избранное

  43. Antares says:

    Has become interested in the given material outright. RSS has added and I shall watch updatings

  44. Rulibon says:

    I do not know as well as to whom, but personally it was pleasant to me, that the author has published. Really interestingly

  45. Tamada says:

    there is all that I wished to find.

  46. Xtravel says:

    Well it is possible to tell: interestingly enough, but all demands small completions. Nevertheless I express the author gratitude

  47. It is a pity, that now I can not express – I hurry up for work. I shall necessarily write that I think.

  48. KodPhone says:

    The quite good content, practically all on subjects, perfectly well made.

  49. buhtarman says:

    Very much for a long time searched for a similar material and here at last . Special gratitude to the author

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