Unvanquishable Brand
December 9th, 2010 | by drkkr
Brands are all about Stories. If your brand has an interesting story, bet on it, if you don’t have one [&hellip
Browsing the "MARKETING" Tag
Branding NEXT
November 2nd, 2010 | by drkkr
The world around is whirling. Consumers are changing; their sensibilities are evolving.Brands of the future will recognize this change, re-orient [&hellip
UNZIPPED
October 15th, 2010 | by drkkr
Hey,If given a choice to make a purchase / brand decision, will you ever make up one’s mind to buy [&hellip
I Like It On
October 10th, 2010 | by drkkr
Do you want to know where women “like it”? Check out your Facebook news-feed. The status updates across the third [&hellip
GAP to Gap
October 8th, 2010 | by drkkr
I was busy machinating my PPT slides for my lecture to my MIB/MBA students on Brand Logos, once coiffed, i [&hellip
Grapevine
September 10th, 2010 | by drkkr
How did you choose…..? … You’re Doctor? … The school your kid studies in or you studied in? … The [&hellip
My DAD MY HERO !!
August 21st, 2010 | by drkkr
My favourite hero of all times and the person whom I admire the most?! I always admire respect and recognize [&hellip
Enduring Brand
August 7th, 2010 | by drkkr
Nothing endures but change. I remember the time when i was going to school i used to curiously look at [&hellip
WOR(L)D DUEL !!
August 6th, 2010 | by drkkr
Mumbai always teaches me life learning lessons, the recent trip of mine Mumbai taught me a lesson or two in [&hellip
Global Identity
July 16th, 2010 | by drkkr
In a world full of abbreviations to denote their currency, very few countries have a distinct global identity. In that [&hellip
